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2016 TCM Dream Truck Winner

Earlier this week, the 2016 Truck Survey revealed the trucks we have.  Now it’s time to unveil the trucks we want, and their specifications.  The 2016 Dream Truck Winner is…

dream truck winner 2016

Every two years we poll Truck Camper Magazine readers about the trucks they have, and the trucks they want.  On Monday we published the 2016 Truck Survey Results showing some fascinating six year trends for the trucks we have.  To see those results, click here.

Today we announce the truck we want; the 2016 Dream Truck Winner.

The 2012 Dream Truck winner was a Ford F-350, Diesel, Crew Cab, Long Bed, Automatic, Four-Wheel Drive, Dual Rear Wheel.

The 2014 Dream Truck winner was a Ford F-350, Diesel, Crew Cab, Long Bed, Automatic, Four-Wheel Drive, Single Rear Wheel.

The 2016 Dream Truck winner is a Ford F-350, Diesel, Crew Cab, Long Bed, Automatic, Four-Wheel Drive, Single Rear Wheel.

Congratulations Ford!

Except for the change from Dual Rear Wheel in 2012 to the Single Rear Wheel in 2014 and 2016, the same Ford truck has won three years in a row.  Now that’s impressive!

Thank you to all the readers who participated in the survey.  These responses are sure to have an impact on truck camper design and dealer inventory decisions in 2016.

Here are the results of the 2016 TCM Dream Truck Survey:

1. DREAM TRUCK MAKE

Once again, Ford dominates the dream truck make category with 40.18% in 2016, and has gained +6.63% since the 2014 survey.  In the same time period GM-Chevy/GMC fell -14% to 26.23% dropping GM from second to third place.  Ram is the big gainer with a +8.5% move from 2014 landing Ram in second place for the first time in our six year survey history.

Further down the list, Toyota has made a 34% increase, but represents just 4% of the total dream truck data.  Nissan ranks last with a mere 0.48%.

DREAM TRUCK MAKE201220142016
Ford42.31%37.68%40.18%
Dodge Ram22.31%24.23%26.30%
Chevrolet20.38%16.78%14.92%
GMC8.08%13.72%11.31%
Toyota3.65%2.93%3.93%
Other: Fuso, Unimog, Jeep, etc.3.27%4.39%2.89%
Nissan0%0.27%0.48%

 

2. DREAM TRUCK MODEL

The dream truck model data is a bit less conclusive, but there are a few data points worth discussing.  First, there is significant loss in the Mini (-27.7%), Half-Ton (-4.52%), and 3/4 Ton (-9.48%) categories over the full six years of survey data.  The move to larger trucks shown in the 2016 Truck Survey (what we have) is on full display in the 2016 Dream Truck Survey.

Second, the 1-Ton category is gaining momentum.  While it dropped -6.35% from 2012 to 2014, it gained +13.35% from 2014 to 2016.  During the same time period (2012-2014) the F-450/F-550/4500, etc. category dropped -19.67%.

This change might be attributed to the often dramatic improvements in payload capacity offered by the new 1-ton trucks.  For may rigs, the increase in 1-ton payload negates the need for larger F-450/F-550/4500 trucks.

 

DREAM TRUCK MODEL201220142016
Mini: Ranger/Tacoma, etc.2.31%1.60%1.67%
Half-Ton: F-150/15004.42%4.39%4.22%
3/4 Ton: F-250/250016.35%15.56%14.80%
1-Ton: F-350/350052.69%49.34%55.93%
F-450/F-550/4500, etc.24.23%29.12%23.39%

 

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