1,256 readers responded to the third bi-annual Truck Camper Magazine Truck Survey and the trend lines are very telling. For Part 1 we look at what we have, and how our trucks have changed.
At the end of 2011 we held our first dream truck survey. We asked about the make, model, fuel, cab, bed, transmission, driveline, and rear wheel configuration you have, and want. We followed up two years later, in 2013, with the same exact survey, and now two years later again, in 2015.
With three sets of data spread over six years, we can now spot trends. For example, what truck makes are doing better, or worse, with truck camper owners? Which models are we moving to, and away from? And are we moving towards gas or diesel?
For Part 2 we’ll look at the dream truck survey results, and see if there are emerging trends. Wouldn’t it be interesting if the dream truck trends were starting to line up better with what we have? That’s certainly what we’re hoping to find out later this week.
1. CURRENT TRUCK MAKE
For the third straight time, Ford is the clear winner (36.3%), followed by GM-Chevy/GMC (27.73%), Ram (23.64%), and then Toyota (5.13%) and Nissan (0.88%).
The other news is the emergence of Ram. From 2012 to 2016, Ford is down -4.17 percent and GM-Chevy/GMC is down -6.75 percent, but Ram is up +18.85%.
|Other: Fuso, Unimog, Jeep, etc.||0.76%||1.06%||0.88%|
|None, I do not own a truck.||6.06%||4.91%||5.45%|
2. CURRENT TRUCK MODEL
While there have been small changes in the Mini, Half-Ton, and F-450/F-550 categories, the most significant move in the truck model chart is away from three-quarter ton trucks towards one ton trucks.
From just 2014 to 2016, three quarter ton trucks are down -13.7% while one ton trucks are up +8.89%. It’s also interesting to note that half-ton trucks are hovering around 15.5%, well behind three-quarter ton (28.67%), and one ton (41.85%).
|Mini: Ranger/Tacoma, etc.||5.87%||4.52%||4.98%|
|3/4 Ton: F-250/2500||31.82%||33.24%||28.67%|
|I do not own a truck||6.06%||5.05%||5.70%|
3. CURRENT TRUCK FUEL TYPE
The truck fuel data is inconclusive. While it’s tempting to state that gas has made gains against diesel for 2016, the variances in the past data show no clear trend line. What we can see is that diesel is generally preferred over gas with about 54% of the vote.
|I do not own a truck.||5.73%||4.95%||5.64%|
4. CURRENT CAB TYPE
In short, Regular Cabs and Extended Cabs are down, and Crew Cabs are up. In fact, Crew Cabs are up a whopping +52.65% from 2012 to 2016. At the same time, Extended Cabs are down -12.06% and regular cabs are down -31.94%.
|Crew Cab: Four Doors||35.65%||54.95%||54.42%|
|Extended Cab: Half Doors||35.65%||31.68%||31.35%|
|I do not own a truck.||6.36%||5.21%||5.71%|
5. CURRENT TRUCK BED TYPE
Short beds (standard and super short combined) had an impressive gain between 2012 and 2014 (+13.92%), but the truck bed data held steady for 2016 with approximately 56% with long bed trucks and 37% with short bed trucks.
|TRUCK BED TYPE||2012||2014||2016|
|Super Short Bed||N/A||3.99%||3.20%|
|Custom Storage Bed||0%||1.06%||0.80%|
|I do not own a truck.||6.26%||4.92%||5.60%|