Truck Camper Magazine Blog

Fort McMurray Fire Relief: 13 Dealerships, 4 Weeks, $500,000 Goal

The Fort McMurray area wildfires continue to burn out of control and have now consumed over 520,000 hectares (1.3 million acres).  Over 1,000 additional fire fighters from Canada, the United States, and as far as South Africa are now joining 1,200 firefighters already on the scene.  The fire is expected to take weeks if not months to contain in the forested areas.

In response to this crisis, the thirteen RV dealerships of The Adventurer Group are banding together to raise $500,000 to support 100,000 displaced residents from the Fort McMurray area fire.

The raised funding will support the Fort McMurray fire relief efforts of the Canadian Red Cross, Samaritan’s Purse Canada, and registered local community groups that are helping to rebuild the region.

In all five RV companies in The Adventurer Group are participating; Country RV, Four Seasons RV Rentals, Fraserway RV, Roadmaster RV, and Travelhome RV.   These RV companies have committed to:

1. Donate $1,000 from every RV sold in Alberta
2. Donate 10% of retail parts sold in Alberta
3. Donate 10% of retail rental bookings made during the four-week period from the Airdrie and Edmonton rental depots
4. Donate $500 from every RV sold at any of our nine dealerships outside of Alberta
5. Offer $500 credit on an Adventurer Group Cash Card for Fort McMurray residents purchasing an RV
6. Match donations dollar-for-dollar by 700 employees within The Adventurer Group

“Our thoughts and prayers continue to be with all of the victims of the fires,” said campaign spokesman James Epp, owner of The Adventurer Group.  I want to thank and acknowledge the teams at all 13 participating dealerships for their contributions to these trusted organizations.

Samaritan’s Purse Canada, Canadian Red Cross, and other registered community organizations are maintaining a strong presence in the effected areas. They must meet our standards prior to us releasing and allocating the funds. This will help us ensure that the funds will efficiently and effectively make a tangible difference in these tragic circumstances.”

In 2013, four Alberta RV dealers – Fraserway RV Calgary, Fraserway RV Lacombe, Fraserway RV Edmonton, and Fraserway RV in Leduc – partnered with the Canadian Red Cross and Samaritan’s Purse Canada to raise $291,640 to support the 2013 Calgary flood relief efforts.

Fraserway RV Abbotsford also supplied three motorhomes to Samaritan’s Purse Canada as command centers to coordinate relief efforts following the 2012 wildfires in Slave Lake, British Columbia.


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