We asked how we were doing – and got an earful! Based on this information, we are already making big content plans for 2019. Here are the survey results…
Thank you to everyone who completed our short reader survey this year. The data has already been thoroughly evaluated, checked against past surveys, and influenced where we are taking the magazine in 2019 and beyond.
As always, we are deeply honored by your readership and can’t wait to continue making Truck Camper Magazine better. We are listening.
The Results
The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completely filled out resulting in percentages that do not always add up to 100 percent.
1. What is your gender?
Male – 86.2%
Female – 13.8%
2. What is your age?
29 years old or younger – 0.6%
30 – 39 years old – 3.7%
40 – 49 years old – 4.3%
50 – 59 years old – 25.9%
60 – 69 years old – 45.0%
70 – 79 years old – 19.1%
80 years old or older – 1.5%
3. Are you a Truck Camper Magazine free email alert subscriber?
Yes – 89.7%
No – 10.3%
4. What is the primary device you use to read Truck Camper Magazine? Please select one.
Desktop Computer – 22.2%
Laptop Computer – 32.9%
Smartphone – 22.2%
Tablet – 22.6%
5. Which of the following social media do you use to follow TCM? Please check all that apply.
I do not use social media. – 68.6%
Facebook – 24.6%
YouTube – 7.0%
Instagram – 3.8%
Twitter – 1.9%
Pinterest – 1.8%
6. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.
Maintenance Articles – 77.3%
Destination Articles on Specific Locations – 75.1%
Lifestyle Stories With Truck Camper Owners – 73.2%
Truck Camper Reviews – 66.2%
Monthly Mod Contest – 61.8%
Off-Road and Expedition Stories – 60.0%
New Truck Camper Gear Announcements – 58.1%
Factory Tour Stories – 54.5%
Question Of The Week and Responses – 54.1%
Truck Camper Gear Reviews – 52.1%
New Truck Camper Announcements – 50.1%
Truck Camper Gear Guide – 38.6%
Brand Year Model Update Articles – 35.3%
TCM Calendar Contest and Galleries – 34.1%
Truck Camper Buyers Guide – 33.4%
Newbie Corner Articles – 27.8%
RV Show Listings – 21.1%
Rally Announcements and Updates – 21.1%
Inventory Listings – New, Used, and Closeout Campers – 16.2%
7. Do you currently own a truck camper?
Yes – 78.5%
No – 21.5%
8. How likely are you to purchase a truck camper in 2019?
Definitely going to make a purchase – 4.8%
Likely going to make a purchase – 11.3%
Not likely going to make a purchase – 83.9%
9. How likely are you to purchase truck camper gear in 2019? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, aluminum storage beds, and towing systems.
Definitely going to make a purchase – 16.2%
Likely going to make a purchase – 34.4%
Not likely to make a purchase – 49.4%
10. Do you plan on attending a truck camper rally or RV Show in 2019?
RV Show – 45.3%
Rally – 17.6%
Neither One – 45.3%
11. Have the truck camper and gear reviews in Truck Camper Magazine helped inform your purchasing decisions?
Yes – 93.8%
No – 6.2%
12. What actions have you taken as a result of something you saw on Truck Camper Magazine? Please check all that apply.
Visited a manufacturer or dealer website – 74.9%
Visited a truck camper dealership – 57.0%
Contacted a manufacturer or dealer via email – 40.1%
Visited a manufacturer or dealer at a RV show – 34.2%
Contacted a manufacturer or dealer via phone – 22.4%
Visited a truck camper or gear factory – 12.7%
Contacted a manufacturer or dealer by regular mail – 1.1%
13. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.
None – I do not tow – 38.7%
A boat – 28.5%
Utility trailer – 22.8%
Off-road vehicles / ATVs – 18.9%
Automobile – Car, Jeep, or SUV – 16.5%
Motorcycle – 11.7%
Snowmobiles / snow machines – 3.5%
Other watercraft / jet skis – 3.1%
Travel Trailer – 3.0%
Horse trailer – 2.8%
Racecar Trailer – 2.1%
Farm Tractor – 1.4%
Other: Flatbed trailer with livestock equipment, goat trailer, bicycles, glider trailer, CanAm, motorcycle carrier, tear drop trailer, canoe/kayak trailer, motorcycle on carrier in front of truck, car trailer, 1.5-inch SC trains in enclosed trailer, raft, paddle boat, another truck, Elio (electric car), powered parachute, golf cart, rock crawler, and more.
14. What do like about Truck Camper Magazine and what would you like changed?
Click here to read what readers like and want changed. We read every comment and provided Editor’s notes throughout the responses. Thank you for the feedback!
