TCM talks to Gary Conley, National Sales Manager for Lance Campers, about the 2011 Lance 1050 and 1050S. It’s a floor plan that’s back, to the future.
For Angela and I, the whole truck camper thing started in a used 2004 Lance 1030. The camper was just a year old when we bought it and hit the road for a six-month cross country adventure that we will never forget.
To put it mildly, we loved that Lance 1030. I know I’m supposed to be unbiased and objective in my reporting, but we literally fell in love with truck camping in that camper. To us, the 1030 and everything we were doing was beyond our wildest of dreams.
Putting my objective hat back on, we were also so high on life during that trip that almost everything seemed wonderful. But even with that caveat, we’ve often thought that the dry bath non-slide 1030 was a floor plan that needed to be revisited. And we can’t begin to tell you how many Lance 1030 owners we’ve met who are equally passionate about their campers. There has to be something to this, or maybe Lance put something special in the 1030 fresh tanks. Whatever the case may be, we’re not the only ones who drank the 1030 kool-aid. The Lance 1030 will always be a special camper to us.
We must have told the powers that be at Lance a hundred times, “Bring back the 1030”. They would laugh and say, “Maybe some day”. Well, some day has come, almost. The new camper is not the 1030 in name, but it’s certainly the 1030 in spirit. And this time, the time tested floor plan has some new tricks up it’s sleeve, including a dinette slide-out in the 1050S.
A 1030 with a slide? It’s either brilliance, or blasphemy!
Check out our adventure with the Lance 1050S when Angela enters the Warrior Dash.
Below: The floor plan for the 2011 Lance 1050
2011 Lance 1050 Specifications:
The 2011 Lance 1050 is a hard-side, dry bath, non-slide truck camper. The interior floor length of the 2011 Lance 1050 is 10’11” and the interior height is 6’5”. Lance is reporting the dry weight of the Lance 1050 at 2,774 pounds with standard features. The tanks in the 2011 Lance 1050 are 30 gallons fresh, 27 gallons gray, and 22 gallons black. The camper accommodates two batteries and two twenty-pound propane tanks. The MSRP for the Lance 1050 is $23,047.
2011 Lance 1050S Specifications:
The 2011 Lance 1050S is a hard-side, dry bath, single-slide truck camper. The interior floor length of the 2011 Lance 1050S is 10’11” and the interior height is 6’5″. Lance is reporting the dry weight of the Lance 1050S at 2,964 pounds with standard features. The tanks in the 2011 Lance 1050S are 30 gallons fresh, 27 gallons gray, and 22 gallons black. The camper accommodates two batteries and two twenty-pound propane tanks. The MSRP for the Lance 1050S is $24,787.
The following is an interview with Gary Conley, National Sales Manager for Lance Campers, about the 2011 Lance 1050 and 1050S.
TCM: Since discontinuing the Lance 1030 in 2006, Lance has struggled with ten foot non-slide models. The Lance 1055 debuted in 2006, got a significant refresh in 2008, and then was dropped in 2010. The Lance 1040 debuted in 2009, but was also dropped in 2010. After a one year hiatus, why is Lance returning to a ten foot non-slide camper with the Lance 1050?
Gary: There is currently a gap in the marketplace for a light weight, non-slide, dry bath truck camper that’s safe to carry on a single rear wheel truck. To meet this opportunity, we have resurrected a floor plan that closely mirrors the Lance 1030.
When our slide-out truck campers debuted, the price difference between our large non-slide campers and our large slide-out campers wasn’t significant. Almost immediately, people who were shopping for a large ten-foot camper went for our slide-out models and our large non-slide campers fell off in popularity. Our customers wanted slide-outs and didn’t see the value of a non-slide given the small price difference.
Today, people are looking for lighter weight campers and are willing to sacrifice the floorspace of a slide-out to reduce the camper weight. There is a huge demand for the floor plan and amenities that the 2011 Lance 1050 offers.