The 8th biennial Dream Truck Survey results are in and there are some critical revelations and surprises. Pay attention, truck camper industry. The most sought-after truck camping truck in North America is…
Common sense dictates that truck camper manufacturers would be more successful building and stocking campers for the trucks that truck camper enthusiasts want. Put another way, who cares what trucks are the most popular sellers in the general marketplace if that’s not what truck camper customers want?
One could argue that this is a self-limiting statement that abandons growing the truck camper marketplace by going after the non-truck campers with pickups. This is true, but caution that focusing outside the clearly defined core truck camper market comes with increased risk—and possibly increased reward. That’s the game.
This point is at the heart of why we have conducted the Dream Truck Survey every other year since 2012. Now with eight consecutive surveys, we can confidently state what truck brands, models, powertrain types, cab types, bed lengths, bed types, transmission types, driveline type, and rear wheel configuration truck camper enthusiasts want.
No need to guess. Build and stock campers for the trucks that perform in this survey and you’ll be talking directly to the biggest and most profitable part of the truck camper marketplace. Build and stock campers for trucks outside this data and you may be rolling the dice.
Survey Updates for 2026
Although this survey has run every other year for thirteen years, we continue to update it to reflect new trucks, options, and key trends. For 2026, we split Class 4 and Class 5 trucks, added hybrid to the powertrain list, introduced a truck bed question, and refreshed the electric-truck manufacturer list. Let’s dig in.
Phone/Tablet Users: Some phones and tablets may cut off the charts. To see the entire chart, turn your phone/tablet sideways.
1. CURRENT TRUCK MAKE
For the eighth straight Dream Truck Survey, Ford dominated as the truck our readers own. Only this time the percentage of Ford owners was higher than we’ve ever seen—42.08%.
This Ford win came at the cost of RAM, Chevrolet, and GMC’s numbers. Combining GM’s Chevrolet and GMC puts those brands at an even 25%, with RAM trailing at 21.39%.
Also in the winning column is Toyota putting up a significant gain, its best number for the survey at 5.69%. Everything else is either in the low single digits, or zero: Nissan 1.53%, Jeep Gladiator 0.56%, Honda (Ridgeline) 0.28%, Rivian 0%, and Tesla (Cybertruck) 0%.
| TRUCK MAKE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Ford | 37.88% | 36.6% | 36.30% | 37.17% | 39.49% | 40.02% | 39.26% | 42.08% |
| RAM | 19.89% | 22.81% | 23.64% | 23.00% | 23.21% | 23.35% | 24.54% | 21.39% |
| Chevrolet | 23.30% | 18.83% | 18.11% | 18.51% | 18.33% | 18.09% | 16.39% | 15.42% |
| GMC | 6.44% | 10.48% | 9.62% | 8.68% | 10.33% | 9.61% | 10.93% | 9.58% |
| Toyota | 4.73% | 4.38% | 5.13% | 5.18% | 3.33% | 3.68% | 3.06% | 5.69% |
| Other: Unimog, Fuso, etc. | 0.76% | 1.06% | 0.88% | 0.84% | 0.71% | 0.68% | 0.74% | 0.28% |
| Nissan | 0.95% | 0.93% | 0.88% | 1.29% | 0.08% | 0.09% | 1.3% | 1.53% |
| Jeep Gladiator | N/A | N/A | N/A | N/A | N/A | N/A | 0.09% | 0.56% |
| Rivian | N/A | N/A | N/A | N/A | N/A | N/A | 1.3% | 0% |
| Tesla | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0% |
| Honda | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.28% |
| None, I do not own a truck. | 6.06% | 4.91% | 5.45% | 5.33% | 3.82% | 3.68% | 3.7% | 3.19% |
2. CURRENT TRUCK MODEL
The data really moved for current truck model. Mid-Size dropped from 4.82% in 2024 to one of the lowest numbers we’ve seen at 3.76%. Half-tons put up their best number since 2012 moving from 13.9% in 2024 to 16.43% in 2026. Three-quarter ton trucks have now dropped in popularity in 2016, 2018, 2020, 2022, 2024, and now 2026. And somewhat shocking is one-ton trucks dropping for the first time to 46.94%. Which leads us to the biggest standout—Class 4 and 5 jumping from 4.63% to 7.52%.
In short, Mid-Size trucks are languishing, Half-Tons are making a comeback, Three-Quarter Tons are dropping off, One-Tons still dominate, and Class 4 and Class 5 trucks are emerging as an important growth trend in the marketplace. From eight Dream Truck Surveys, the majority of truck campers want one-ton trucks, or bigger.
| TRUCK MODEL | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Mid-Size: Ranger/Tacoma, etc. | 5.87% | 4.52% | 4.98% | 4.42% | 3.40% | 4.05% | 4.82% | 3.76% |
| Half-Ton: F-150/1500 | 16.48% | 15.29% | 15.66% | 16.09% | 14.26% | 15.89% | 13.9% | 16.43% |
| 3/4 Ton: F-250/2500 | 31.82% | 33.24% | 28.67% | 28.53% | 26.74% | 23.39% | 23.35% | 21.17% |
| 1-Ton: F-350/3500 | 37.5% | 38.43% | 41.85% | 42.79% | 47.59% | 49.48% | 49.58% | 46.94% |
| F-450/F-550/F-600, etc. | 2.27% | 3.46% | 3.13% | 2.59% | 3.90% | 3.22% | 4.63% | 7.52% |
| None, I do not own a truck. | 6.06% | 5.05% | 5.70% | 5.57% | 4.11% | 3.97% | 3.71% | 3.62% |
3. CURRENT TRUCK POWERTRAIN / FUEL TYPE
It’s incredible how steady the data is for diesel versus gas from the 2024 to 2026 surveys. We’re talking tenths of a percent between what is essentially a 49.5 diesel / 46.5 gas split.
What about the other 4%? Less than seven-tenths of a percent were divided between electric and hybrid, and the other 3.3% don’t own a truck.
| FUEL TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Diesel | 48.57% | 55.56% | 53.99% | 50.96% | 56.37% | 51.84% | 49.77% | 49.37% |
| Gas | 45.7% | 39.49% | 40.37% | 43.61% | 39.66% | 44.39% | 46.43% | 46.59% |
| Electric | N/A | N/A | N/A | N/A | 0% | 0.08% | 0% | 0.14% |
| Hybrid | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.56% |
| None, I do not own a truck. | 5.73% | 4.95% | 5.64% | 5.43% | 3.97% | 3.69% | 3.8% | 3.34% |
4. CURRENT CAB TYPE
We declared Crew Cabs the standard in 2024, and that’s become even more apparent in the 2026 results. Only Extended Cab/Half Doors put up a fight at a falling 19.55%. Ram Mega Cab at 1.40% and Regular Cab at 4.47% trail far behind.
| CAB TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Crew Cab: Four Doors | 35.65% | 54.95% | 54.42% | 56.25% | 61.64% | 64.22% | 66.82% | 70.81% |
| Ram Mega Cab | N/A | N/A | N/A | N/A | 1.34% | 2.03% | 1.95% | 1.40% |
| Extended Cab: Half Doors | 35.65% | 31.68% | 31.35% | 30.70% | 26.96% | 23.93% | 22.43% | 19.55% |
| Regular Cab | 12.52% | 8.16% | 8.52% | 7.29% | 6.02% | 5.93% | 5.19% | 4.47% |
| None, I do not own a truck. | 6.36% | 5.21% | 5.71% | 5.76% | 4.03% | 3.90% | 3.61% | 3.77% |
5. CURRENT TRUCK BED LENGTH
The back and forth tug of war between long bed and standard short bed trucks saw long beds drop two percentage points to 46.1% and standard short beds gain two percentage points to 38.02%. If we add super short beds to the standard short bed total, the split is nearly even—long beds at 46.1% and short beds at 45.96%.
To be fair, we added ‘Longer Than 8’ to recognize the cab and chassis trucks that are getting longer beds with a 3.9% response. This data would have been in the long bed category in previous years, bringing the ratio to 50% long bed to 45.96 short bed. Long beds are still on top, but it’s getting really close.
| TRUCK BED TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Long Bed | 60.34% | 56.12% | 55.96% | 52.21% | 52.77% | 53.19% | 48.94% | 46.1% |
| Short Bed | 32.45% | 32.98% | 33.87% | 35.65% | 35.60% | 34.51% | 36.63% | 38.02% |
| Super Short Bed | N/A | 3.99% | 3.20% | 3.97% | 4.04% | 5.55% | 5.92% | 7.94% |
| Custom Storage Bed | 0% | 1.06% | 0.80% | 0.76% | 1.06% | 0.90% | 1.39% | N/A |
| Flatbed | 0.76% | 0.93% | 0.56% | 1.68% | 2.34% | 1.95% | 3.33% | N/A |
| Longer Than 8′ | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 3.90% |
| None, I do not own a truck. | 6.26% | 4.92% | 5.60% | 5.73% | 4.18% | 3.90% | 3.79% | 4.04% |
6. CURRENT TRUCK BED TYPE
Make no mistake about it—the overwhelming majority of truck campers have factory pickup beds. That stated, there’s been considerable movement over the years towards custom storage beds and flatbeds.
The 2026 survey shows the most significant increase in both custom storage and flatbed ownership we’ve ever seen. It’s still relatively small, but it’s definitely a trend to watch.
| TRUCK BED TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Factory Pick-Up Bed | 99.24% | 98.01% | 98.64% | 97.56% | 96.6% | 97.15% | 95.28% | 89.39% |
| Custom Storage Bed | 0% | 1.06% | 0.80% | 0.76% | 1.06% | 0.90% | 1.39% | 1.82% |
| Flatbed | 0.76% | 0.93% | 0.56% | 1.68% | 2.34% | 1.95% | 3.33% | 4.75% |
| None, I do not own a truck. | 6.26% | 4.92% | 5.60% | 5.73% | 4.18% | 3.90% | 3.79% | 4.05% |
7. CURRENT TRANSMISSION TYPE
We declared this question essentially irrelevant in 2024 as only the Toyota Tacoma and the Jeep Gladiator remain available with manual transmissions. This has proven even more true with 92.33% owning an automatic transmission for the 2026 survey.
| TRANSMISSION TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Automatic Transmission | 81.59% | 83.9% | 86.17% | 86.54% | 88.67% | 90.41% | 90.93% | 92.33% |
| Manual Transmission | 12.02% | 11.23% | 8.5% | 7.95% | 7.44% | 5.69% | 5.37% | 4.32% |
| No Transmission – Electric | N/A | N/A | N/A | N/A | N/A | 0.07% | 0% | 0% |
| None, I do not own a truck. | 6.4% | 4.87% | 5.34% | 5.50% | 3.90% | 3.82% | 3.7% | 3.35% |
8. CURRENT DRIVELINE TYPE
We thought four-wheel drive dominated in 2024 with 87.74% but that domination has now accelerated to 90.36%. As we have stated many times, most of us need four-wheel drive, but it’s really good to have it in those rare moments when you need it.
| DRIVELINE TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Four-Wheel Drive: 4×4 | 76.63% | 79.78% | 77.42% | 81.06% | 84.48% | 84.15% | 87.74% | 90.36% |
| Two-Wheel Drive: 4×2 | 17.43% | 15.23% | 16.94% | 13.50% | 11.60% | 12.02% | 8.64% | 6.28% |
| None, I do not own a truck. | 5.94% | 4.99% | 5.65% | 5.44% | 3.91% | 3.83% | 3.62% | 3.35% |
9. CURRENT REAR WHEEL CONFIGURATION
Like long bed versus short bed, the single rear wheel versus dually has long been a tug of war. On balance, single rear wheel will likely always win due to the fact that only two truck categories (1-Ton: F-350/3500 and F-450/F-550/4500, etc.) are available in dual rear wheel configurations. It is likely that in these one ton and bigger categories, the data would be much tighter between single and dual real wheels.
That point aside, single rear wheels gained more than a percentage point for the 2026 survey and dual rear wheels dropped more than a percentage point. Overall, the split between SRW and DRW remains roughly a 68 to 29 percent split.
| REAR WHEEL CONFIGURATION | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Single Rear Wheel: SRW | 70.1% | 68.23% | 66.35% | 68.50% | 66.83% | 67.97% | 66.36% | 67.97% |
| Dual Rear Wheel: DRW | 23.81% | 27.08% | 28.04% | 26.09% | 29.19% | 28.12% | 29.94% | 28.41% |
| None, I do not own a truck. | 6.1% | 4.69% | 5.61% | 5.42% | 3.98% | 3.91% | 3.71% | 3.62% |
1. DREAM TRUCK MAKE
After dropping nearly 5% for the 2024 survey, Ford rocketed back to its highest dream truck percentage ever at 49.51%. To be clear, that’s the highest percentage ever reported for any truck brand since we started this survey.
Ford’s win came at the expense of RAM, Chevrolet, and GMC. RAM trails at 21.26% and the combined Chevrolet and GMC come in third at 21.12%. That’s a Ford knock-out.
The other standout is Toyota, nearly doubling from 3.26% in 2024 to 6.29% in 2026. The other brands—Nissan (0.56%), Jeep (0.14%), Rivian (0.14%), Tesla (0%), Honda (0%)—are struggling for relevance to the truck camper market.
| DREAM TRUCK MAKE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Ford | 42.31% | 37.68% | 40.18% | 40.89% | 44.06% | 46.55% | 41.75% | 49.51% |
| RAM | 22.31% | 24.23% | 26.30% | 24.73% | 25.12% | 23.01% | 24.98% | 21.26% |
| Chevrolet | 20.38% | 16.78% | 14.92% | 15.39% | 14.52% | 13.52% | 13.51% | 11.75% |
| GMC | 8.08% | 13.72% | 11.31% | 11.79% | 11.03% | 9.95% | 13.14% | 9.37% |
| Toyota | 3.65% | 2.93% | 3.93% | 4.13% | 2.56% | 2.73% | 3.26% | 6.29% |
| Other: Fuso, Unimog, etc. | 3.27% | 4.39% | 2.89% | 2.37% | 2.56% | 4.02% | 2.14% | 0.98% |
| Jeep Gladiator | N/A | N/A | N/A | N/A | N/A | N/A | 0.56% | 0.14% |
| Rivian R1T | N/A | N/A | N/A | N/A | N/A | N/A | 0.47% | 0.14% |
| Tesla | N/A | N/A | N/A | N/A | N/A | N/A | 0.47% | 0% |
| Honda | N/A | N/A | N/A | N/A | N/A | N/A | 0.47% | 0% |
| Nissan | 0% | 0.27% | 0.48% | 0.69% | 0.14% | 0.23% | 0.19% | 0.56% |
2. DREAM TRUCK MODEL
This data couldn’t be more clear and important. What do the majority of current truck camper owners and enthusiasts want in their future truck? Answer: A three-quarter ton or bigger with by far the highest concentration of interest in one-ton trucks. This is no surprise as the survey results have been consistent on this point since 2021.
If we add up the interest in mini, mid-size, and half-tons, the total is 7.87%. Compare that to 92.13% that want a three-quarter ton or bigger truck and you see just how lopsided this comparison is.
The other important takeaway here is the solid growth in interest in Class 4 and Class 5 trucks. For the 2026 survey, we got the highest percentage we’ve ever seen for this category at 35.39%. Put another way, more than a third of truck campers want a Class 4 or bigger truck. That’s incredible.
| TRUCK MODEL | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Mini-Size: Ford Maverick, etc. | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 0.28% |
| Mid-Size: Ranger/Tacoma, etc. | 2.31% | 1.60% | 1.67% | 1.45% | 1.91% | 1.36% | 3.35% | 2.39% |
| Half-Ton: F-150/1500 | 4.42% | 4.39% | 4.22% | 3.67% | 2.76% | 5.75% | 4.19% | 5.20% |
| 3/4 Ton: F-250/2500 | 16.35% | 15.56% | 14.80% | 15.14% | 11.54% | 14.08% | 13.02% | 13.20% |
| 1-Ton: F-350/3500 | 52.69% | 49.34% | 55.93% | 55.50% | 57.89% | 52.61% | 48.19% | 43.54% |
| F-450/F-550/F-600, etc. | 24.23% | 29.12% | 23.39% | 24.24% | 25.90% | 26.19% | 31.26% | 35.39% |
3. DREAM TRUCK POWERTRAIN / FUEL TYPE
For the 2026 survey, we added hybrid as a choice for Dream Truck Powertrain and it surprised us with a 6.28% response. It also likely attracted folks who would have responded ‘gas’, cutting short the seven straight survey streak gas has gained versus diesel.
Putting gas and hybrid together would put the ratio at 51.88% diesel to 46.84% gas. Diesel still wins, but it’s come down a long way from 78.99% diesel to 21.01% gas in 2012.
| FUEL TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Diesel | 78.99% | 77.27% | 75.26% | 72.18% | 63.58% | 53.03% | 52.27% | 51.88% |
| Gas | 21.01% | 22.73% | 24.74% | 27.82% | 32.04% | 37.25% | 44.2% | 40.17% |
| Electric | N/A | N/A | N/A | N/A | 4.38% | 9.71% | 3.53% | 1.67% |
| Hybrid | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 6.28% |
4. DREAM CAB TYPE
Crew cab for the over the top win again. Extended half-doors are still in the game with 20.5%, but crew cab is where the marketplace is focused.
| CAB TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Ram Mega Cab | N/A | N/A | N/A | N/A | 3.4% | 3.33% | 3.81% | 3.49% |
| Crew Cab: Four Doors | 65.32% | 70.17% | 68.72% | 68.23% | 68.58% | 70.42% | 70.63% | 72.80% |
| Extended Cab: Half Doors | 30.25% | 26.23% | 28.72% | 29.55% | 24.82% | 23.52% | 22.86% | 20.50% |
| Regular Cab | 4.43% | 3.60% | 2.56% | 2.23% | 3.19% | 2.72% | 2.7% | 3.21% |
5. DREAM TRUCK BED LENGTH
Long bed trucks are still ahead in this category at 55.87% with a combination of standard short beds and super short beds coming up short at 32.82%. Long and short beds may be neck and neck with what truck campers have, but long beds are what truck campers want.
Two other details are worth noting. First super short beds only pulled 1.26% making this category something to possibly avoid. Second, we added ‘Longer than 8’ for the 2026 survey and got a whopping 11.31% response! Honestly, this knocked us off our seats. Put another way, a full 67.18% want a long bed or longer. In comparison, short beds are less than one-third of what truck campers want. Hey industry, focus on long beds more.
| TRUCK BED TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Long Bed | 62.33% | 56.31% | 60.99% | 53.59% | 54.17% | 52.12% | 49.26% | 55.87% |
| Short Bed | 17.59% | 22.58% | 20.62% | 24.92% | 24.86% | 26.67% | 26.12% | 31.56% |
| Super Short Bed | N/A | 0.66% | 0.48% | 0.76% | 0.92% | 0.98% | 1.39% | 1.26% |
| Longer than 8′ | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 11.31% |
6. DREAM TRUCK BED TYPE
This might be the standout stunning result of this entire survey. For years, about 80% stated they wanted a factory pickup bed, with roughly 13-14% wanting a custom storage bed and 5-9% wanting a flatbed. For 2026, that changed to 57.58% want a pickup bed, 23.74% want a custom storage bed, and 18.68% want a flatbed. Holy cow. If this is a trend, it’s going to be major.
| TRUCK BED TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Factory Pickup Bed | 79.93% | 79.11% | 82.09% | 79.28% | 79.95% | 79.78% | 76.77% | 57.58% |
| Custom Bed | 14.72% | 15.54% | 13.69 | 14.91% | 14.12% | 11.89% | 13.29% | 23.74% |
| Flatbed | 5.35% | 5.35% | 4.22% | 5.81% | 5.93% | 8.33% | 9.94% | 18.68% |
7. DREAM TRANSMISSION TYPE
Well, this is interesting. Automatic transmissions dominate, but a full 10.32% still want a manual truck. Yes, automatics have taken over, but there are still those who dream of the control and experience provided by a clutch at your left foot and stick at your right hand.
| TRANSMISSION TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Automatic Transmission | 82.49% | 86.96% | 88.23% | 88.73% | 90.48% | 84.78% | 86.65% | 87.31% |
| Manual Transmission | 17.51% | 13.04% | 11.77% | 11.27% | 9.52% | 8.55% | 10.55% | 10.32% |
| No Transmission – Electric | N/A | N/A | N/A | N/A | N/A | 6.66% | 2.8% | 2.37% |
8. DREAM DRIVELINE TYPE
95.26% of truck campers want four-wheel drive. Enough said.
| DRIVELINE TYPE | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Four-Wheel Drive: 4×4 | 92.12% | 92.15% | 92.49% | 93.42% | 94.96% | 94% | 95.44% | 95.26% |
| Two-Wheel Drive: 4×2 | 7.88% | 7.85% | 7.51% | 6.58% | 5.04% | 6% | 4.56% | 4.74% |
9. DREAM REAR WHEEL CONFIGURATION
Single rear wheel trucks posted their highest result ever at 59%, while dual rear wheels fell to 41%. Of course, single rear wheels will almost always lead because only the heavy-duty categories (1-ton and above, such as F-350/3500 and F-450/F-550/4500) offer dual-rear-wheel configurations. Within those categories, the split between single and dual rear wheels would likely be much closer.
| REAR WHEEL CONFIGURATION | 2012 | 2014 | 2016 | 2018 | 2020 | 2022 | 2024 | 2026 |
| Single Rear Wheel: SRW | 48.85% | 52.25% | 50.16% | 52.37% | 49.04% | 56.85% | 55.35% | 59.00% |
| Dual Rear Wheel: DRW | 51.15% | 47.75% | 49.84% | 47.63% | 50.96% | 43.15% | 44.65% | 41.00% |
1. What is your current interest level in electric trucks?
There’s been very little movement in the overwhelmingly negative interest truck campers have in electric trucks. If anything, the feedback is getting more negative.
| INTEREST IN ELECTRIC TRUCKS | 2024 | 2026 |
| Extremely Interested | 4.19% | 4.17% |
| Very Interested | 6.33% | 5.14% |
| Somewhat Interested | 21.21% | 18.75% |
| Not At All Interested | 68.28% | 71.94% |
2. How likely will your next truck be an electric truck?
Same story here. Electric trucks have very little interest or traction in the truck camper marketplace.
| LIKELIHOOD OF NEXT TRUCK BEING ELECTRIC | 2024 | 2026 |
| Very Likely | 1.58% | 1.39% |
| Likely | 4.19% | 2.23% |
| Unlikely | 21.4% | 20.78% |
| Very Unlikely | 72.84% | 75.59% |
3. Do you find any of the following electric trucks interesting for a possible truck camper rig? Click all that apply.
For this survey, several electric trucks including the Bollinger B2, Canoo Electric Pickup, Hecules Alpha, Lordstown Endurance, Nissan Titan Electric, and Ram 1500 REV were eliminated due to being cancelled or having their parent companies fail. On the flip side, we added the Slate Truck and TELO MT1 as new upstarts.
In the end, it really didn’t matter. Predictably, the Ford F-150 Lightning EV had the highest percentage at 6.47%, but that was down from 17.26% in 2022. Worse, there are rumors published by major automotive media speculating that the electric Ford pickup is going to be cancelled. It’s not a good picture for electric trucks.
| ELECTRIC TRUCK BRAND INTEREST | 2022 | 2024 | 2026 |
| Alpha Wolf | 1.29% | 0.39% | 0.59% |
| Atlis XT | 3.31% | 1.27% | 1.32% |
| Bollinger B2 | 2.02% | 0.68% | N/A |
| Canoo Electric Pickup | 2.26% | 0.88% | N/A |
| Chevrolet Silverado EV | 10.48% | 5.77% | 3.09% |
| Ford F-150 Lightning EV | 17.26% | 6.85% | 6.47% |
| GMC Hummer EV | 3.71% | 2.05% | 1.76% |
| Hercules Alpha | 1.53% | N/A | N/A |
| Lordstown Endurance | 2.34% | N/A | N/A |
| Nissan Titan Electric | 3.79% | N/A | N/A |
| Ram 1500 REV | N/A | 3.91% | N/A |
| Rivian R1T | 8.79% | 5.58% | 4.41% |
| Slate Truck | N/A | N/A | 1.62% |
| TELO MT1 | N/A | N/A | 0.59% |
| Tesla Cybertruck | 6.85% | 2.84% | 1.03% |
| Toyota Tacoma EV | N/A | 3.23% | 3.24% |
| I do not find electric trucks interesting. | 66.69% | 81.21% | 84.41% |
1. What is your current interest level in Mid-Size trucks?
Remarkably, the interest in mid-size trucks has stayed steady from when we first asked this question for the 2024 Dream Truck (conducted in late 2023). The interest in mid-size trucks is there, but the broader survey data shows that interest is not a significant factor.
| INTEREST IN MID-SIZE TRUCKS | 2024 | 2026 |
| Extremely Interested | 3.54% | 3.53% |
| Very Interested | 5.97% | 5.37% |
| Somewhat Interested | 24.63% | 22.88% |
| Not At All Interested | 65.86% | 68.22% |
2. How likely will your next truck be a Mid-Size truck?
In this survey, 11.29% stated that a Mid-Size truck would ‘Very Likely’ or ‘Likely’ be their next truck. That leaves another 88.71% stating they were ‘Unlikely’ or ‘Very Unlikely’ to purchase a Mid-Size truck next. Based on the rest of the preferences from this survey, we suspect that some folks want a Mid-Size truck, but not necessarily for a truck camper rig.
| LIKELIHOOD OF BUYING A MID-SIZE TRUCK | 2024 | 2026 |
| Very Likely | 4.01% | 3.53% |
| Likely | 6.43% | 7.76% |
| Unlikely | 23.39% | 19.61% |
| Very Unlikely | 66.17% | 69.11% |
3. Which of the following Mid-Size trucks would you be interested in for a truck camper rig? Click all that apply.
The big winners here are the Toyota Tacoma (14.72%), Ford Ranger (10.68%), and the Chevy Colorado (5.77%). That lines up well with the Mid-Size truck camper market.
| MID-SIZE TRUCK BRAND INTEREST | 2024 | 2026 |
| Honda Ridgeline | 1.61% | 1.44% |
| Chevy Colorado | 7.69% | 5.77% |
| GMC Canyon | N/A | 4.62% |
| Jeep Gladiator | 5.98% | 4.33% |
| Nissan Frontier | 2.94% | 3.61% |
| Ford Ranger | 9.87% | 10.68% |
| Rivian R1T | 3.7% | 2.45% |
| Toyota Tacoma | 15.28% | 14.72% |
| I do not find Mid-Size pickup trucks interesting. | 70.49% | 72.29% |
2026 Ford F-350 Diesel, Crew Cab, Long Bed, Factory Pickup Bed, Automatic Transmission, Four-Wheel Drive, Single Rear Wheel
If you’re researching a truck purchase for a truck camper rig, please start by reading our Newbie Corner. Specifically, read “The Best Truck Camper“, “Picking the Perfect Truck Camper“, and “Matching A Truck and Camper“.
