James Ashurst, Vice President of Public Relations and Advertising Recreation Vehicle Industry Association, submitted the following response at 7:57pm EST, Monday, August 14th, 2017.
This letter responds to the Truck Camper Magazine articles, “The Go RVing Truck Camper Challenge” and, “Go RVing, RVIA, and SSI Fail To Respond: Here’s Our Response”.
Gordon,
On behalf of Go RVing and RVIA, I wanted to respond to your articles regarding the Go RVing campaign and your concerns regarding RVIA shipment data. We appreciate you voicing your concerns, your passion on the subject, and your expressed desire to see the truck camper category better represented.
Go RVing is committed to promoting the RV lifestyle and showcasing the best our industry has to offer across all product segments. In reviewing our recent promotions, we agree that we should work to feature more truck campers as part of the larger RV lifestyle — across all of our promotional platforms. We will work with the team and our member companies and dealer partners to identify a path forward for increased inclusion in our marketing and PR efforts. As for the Go RVing website, specifically the Find My RV tool, we will look to see if we can clarify the language where appropriate to better reflect the diverse product offerings in the truck camper space.
RVIA is a member driven organization, and as it pertains to shipment data, we will reach out to our truck camper manufacturer members within the next week to get their input and direction on the issues and concerns you have presented. Based on their feedback, we will determine whether there is a recommendation for our market information committee.
Thank you for providing RVIA and Go RVing the opportunity to respond. The competition is not ourselves. From our industry partners, to the end consumer who embraces the RV lifestyle, the industry is much stronger when we are working together to add value for everyone.
Best regards, JA
James Ashurst
RVIA & Go RVing
