Lance is shaking things up with their all-new Squire 610. Designed for short bed half-ton trucks, the 610 combines a full wet bath, a well-appointed kitchen, a face-to-face booth dinette, and a queen-size cabover into one package. Small camper. Big features!
The holy grail of hard side camper design has long been a fully-featured floor plan that could payload match half-ton trucks. And when we say fully-featured, we mean a camper with a walled bathroom that features a toilet, sink, and shower, a set of reasonable holding tanks, and a functional kitchen, dinette and cabover.
Hold that thought for a moment.
Over the past few years, the topic of camper affordability has gone from background chatter to a major topic across the industry and community. Manufacturers who followed strong marketplace trends toward premium materials, components, and technology are now finding the resulting campers increasingly out of sync with value-focused consumers. The high-end camper market is still thriving, but value and affordability has the momentum.
Enter Squire truck campers, a distinctly value-focused brand by Lance Campers. To create Squire, Lance pared back the often heavy and expensive features of their premium Lance line and designed new models focused on simplicity, lower weight, and significantly reduced cost. This not only addresses customers who seek value and affordability, but also those who believe campers have become bloated with high-ticket components and technology. Lance kept the aluminum-framing, Azdel composite, and full-lamination, and cut the fat. Back to basics? Yes. Compromised quality? No.
To up the ante, Lance has developed the all-new Squire 610 with a clear aim at the aforementioned holy grail: an affordable, fully featured hard-side truck camper for half-ton trucks. The Squire 610 achieves this objective if matched to half-tons with the right configuration and options. For example, a 2025 Ford F-150 short bed, 4×2, with the 3.5L EcoBoost V6 can reach up to 2,440 pounds of payload.
The Lance leadership team believes the 610 will bring new customers under the Lance umbrella by attracting the next generation of travelers and outdoor enthusiasts. In fact, they believe the 610 isn’t just competing with lightweight hard-side campers, but pop-up campers as well—and van life! Successful in these audacious missions or not, the 610 reflects the kind of marketplace leadership that made Lance a renowned camper brand in the first place.
To get the full back story on the Squire 610, we talked to Gary Conley, National Sales Manager for Lance Camper.
Above: The floor plan of the 2026 Squire 610
The Squire is a hard-side, non-slide, wet bath truck camper for short bed trucks. The interior floor length of the Squire 610 is 6’10”, the width is 86” and the interior height is 77.5″. The center of gravity is 33.5” from the front wall.
It has a 15 gallon fresh water tank, 14 gallon grey tank, and a 16 gallon black tank. It has space for two Group 27 batteries, comes pre-wired for solar, and has one vertical 20-pound propane tank.
Lance is reporting the base dry weight of the Squire 610 at 1,475 pounds without options. The base MSRP for the Squire 610 is $26,364.
Click here for a Squire 610 brochure
Above: 2026 Squire 610 on a Ford F-150. All photos provided by Lance Campers.
The Squire 610 is a truly unique floor plan for Lance and Squire. How was this model developed?
With the reintroduction of our Squire value line, we have been pushing our design, materials, and build to dramatically reduce weight and cost without sacrificing structural integrity or quality. That effort has been very successful, resulting in the Squire 825, Squire 805, and Squire 605. During the design and production of these units, we developed another model that took this effort to the next level.
That camper—the Squire 610—took everything we were doing to the logical extreme, and produced a half-ton friendly camper with a real wet bath including an RV flush toilet, sink, and shower, and a truly usable galley, dinette, and cabover. We think it’s nothing less than a disruptive product for Lance Campers. I also believe it’s a strong alternative to pop-ups.
Are you seriously suggesting the Squire 610 is an alternative to pop-up campers?
Yes. There are a lot of people with pop-up campers using cassette toilets that might be better suited in a Squire 610 with a walled bathroom, an inside shower, and an RV flush toilet. The hard-walled 610 can keep you in comfort with much better insulation than any pop-up canvas can offer. Nothing beats a hard side to get out of the weather.
The real kicker is that the 610 is less than 20 inches taller than some pop-ups with the top down. That’s not a lot of difference unless you’re off-road in heavily wooded areas.
What does the Squire 610 weigh?
The base weight without options is 1,475 pounds. If you load it up, it would be around 1,700 pounds. The 610 will fit and payload match heavy-duty half-tons all the way up to a one-ton dually. It’s very versatile.
How is it possible that the 610—with a full wet bath—weighs less than the Squire 805 without a wet bath?
Again, we really attacked areas where we could remove weight without reducing durability. What’s exciting is that you will see this focus on additional campers we’ll be announcing later this year.
That doesn’t mean we’re taking out the quality. For the 610, we developed a new molded fiberglass wet bath stall. This means the 610 has a highly durable, high use, waterproof bathroom. Yes, the fiberglass stall adds a little weight, but it also saves time on the production line. We were also able to incorporate features like the sink, eliminating the need for another part.
During the 610 design process, we went through every system, including the wiring, propane lines, and water lines, looking for where we could save cost and weight. Even the way these items are routed can save cost and weight, from production time to the cost of materials. For example, if we can save two feet of wire, that saves cost and weight with zero impact on the quality and durability of the product.
“When we realized we could build a fully-featured hard wall camper that weighs less than some pop-ups, features a wet bath, kitchen, face-to-face dinette, and an east-west cabover, we knew we had something.”
Is the 610 aluminum-framed and laminated like other Lance and Squire truck campers?
Yes. The materials in the 610 are the same as Lance and Squire. We use our proprietary Lance Lock aluminum extrusions to ensure the frame interlocks throughout the camper. The 610 walls, floors, and ceiling are all textbook Lance.
It sounds like the design of the 610 has changed the way Lance approaches design. Is that accurate?
One-hundred percent. When we realized we could build a fully-featured hard wall camper that weighs less than some pop-ups, features a wet bath, kitchen, face-to-face dinette, and an east-west cabover, we knew we had something. When we realized that the same camper undercuts the competition on price, we knew the 610 would change the game.
Can you close the tailgate with the 610 loaded?
No. The 610 is designed for the longest short bed, which is the Ford F-150 with the standard short bed. You can leave the tailgate on and utilize the steps on the new pickup truck beds.
Another way we saved weight on the 610 design was to remove the rear skirts and eliminate the need for tail lights on the camper. This is similar to the design of the Lance 200 and 300 from the mid-1990s. One of the biggest advantages we have at Lance is our decades of design and manufacturing experience. That’s on display with the 610 design, and the weight we were able to achieve.
If someone doesn’t have a truck tailgate with integrated steps, what step system do you recommend?
The Torklift Stow N’ Go system works well if you want to leave your tailgate at home. You can also leave your tailgate on and use the Torklift’s Tailgate Step Adaptor Bracket. That works well.
Does the 610 have a basement?
Yes. The four-and-a-half inch basement is identical to the 825 and 650. The 610 basement is fully ducted and heated, so the camper is four-season.
What are the tank sizes in the 610 basement?
Fifteen gallons fresh, fourteen gallons grey, and sixteen gallons black. All of these capacities are larger—if not significantly larger—than most of the campers this size. Some small hard side campers and nearly every pop-up lacks a grey tank. Having a grey tank on the 610 means the camper is fully self-contained, which means it’s legal to use off-grid in North America.
What air conditioner did you select for the 610?
We are offering a Furrion air conditioner on the 610.
What furnace, water heater, and refrigerator did you choose for the 610?
The 610 has a 3 cubic foot 12-volt Norcold refrigerator, an 18K BTU direct discharge furnace, and an on-demand Fogatti water heater. The Norcold refrigerator is unique with a slender design. That allowed us to have a larger kitchen area and dinette seating on the passenger side.
What windows are standard on the 610?
We’re using the same acrylic windows used in our Squire line.
Why is there only a window on the driver’s side of the cabover and not the passenger’s side?
The cabover in the 610 is east-west. That means your head would be at the driver’s side and your feet at the passenger’s side. If we put a window on the passenger’s side, owners would likely kick the shade and window. Having the window on the driver’s side gives you the option for light and ventilation. We also added a Maxxair vent in the cabover.
Is the aluminum open MOLLE pattern upper cabinetry lighter than fully-enclosed wood cabinetry?
Actually, no. The aluminum cabinetry weighs a little more. However, with a smaller camper, the versatility of the MOLLE pattern cabinetry is unmatched. The open aluminum cabinets also give the camper a more spacious-feeling interior, and add structural value to the front, back, and sides of the camper. We sacrificed a little weight savings for versatility, spaciousness, and structural strength.
The front dinette is distinct in the current Lance and Squire line-up. Where did that concept come from?
We developed the Lance 830 in 2007 after attending the Caravan Salon in Dusseldorf—a major RV show in Europe. That camper featured a European-style front dinette. To create a front dinette for the 610, we went back to our 830 front dinette rail supplier.
The rail allows the table to slide east to west. This means the table can be centered as a face-to-face dinette, or slid to the passenger side as a kitchen countertop extension. The result is almost four and a half feet of actual counter space in a six-foot camper.
It also doubles as a secondary work area for someone working on a computer, or needing to do tabletop work. You can also move the table out of the way for entering and exiting the cabover.
Always trade-offs. How much solar is standard, and what’s the maximum optional capacity?
We are now using Merlin solar panels. They are residential-grade flat panels. The camper does not come standard with solar, but you can get between 200 and 800 watts from the factory.
How about the battery set-up?
No battery is standard, but you can get 200Ah of lithium from the factory. We are looking to add an option for 400 Ah of 48-volt lithium and a Victron inverter.
What size are the propane tanks, and where are those tanks located?
The 610 has one 20 pound vertical propane tank on the passenger’s side.
Where is the center of gravity on the 610?
Since every truck manufacturer has a different short-bed length, we base everything off a 6-foot bed. We measure from the front wall of the bed as the fixed reference point. On a 6-foot bed, the center of gravity on the 610 is 33.5 inches from the front of the bed toward the tailgate, and 38.5 inches from the back of the bed forward. Those two numbers add up to the full 6 feet.
What’s the dry base weight of the 610?
1,475 pounds.
Above: This scale shows a fully-optioned Squire 610 at 1,701 pounds. Base dry weight is 1,475 pounds.
What is the exact fully optioned weight?
When we weighed it, a fully loaded Squire 610 came to 1,701 pounds.
That’s within the payload capacity of the more capable half-tons like a 2025 Ford F-150 short bed, 4×2, with the 3.5L EcoBoost V6 (2,440 pounds of payload). What options does that fully optioned weight include?
Manual jacks with the electric upgrade (40 pounds), the Furrion air conditioner (82 pounds), one 100 Ah lithium battery (34 pounds), backup camera (2 pounds), manual slide awning (48 pounds), a MaxxAir fan (5 pounds), and one 100 watt solar panel (20 pounds).
What tie-downs are you recommending for the 610?
The camper was designed for external tie-downs and turnbuckles. There are things in the works to be compatible with internal tie-downs, but we have some things to work out first.
What’s the MSRP for the base and fully-loaded versions?
The base MSRP for the Squire 610 is $26,364. That does not include freight or options. The 610 should be on dealer lots in the high 20K to low 30K range, depending on options. In that price range, it will be difficult for the industry to compete. Size-for-size, build-for-build, and feature-for-feature, the 610 is unmatched.
When will the 610 be available at Squire dealerships?
The Squire 610 is on dealer lots now. Trailer World of Colorado, Chattanooga Fish N Fun, Parris RV, and Lyndon Sports already have the campers in stock.
What’s the Squire warranty?
We have a one year bumper-to-bumper warranty, and a two year structural warranty.
“The fully-self contained Squire 610 offers that capability, matches to real world trucks, and has an attainable price tag.”
What do you see as the impact of this new model?
We designed this camper to bring more people to truck camping. It’s a fully-featured Lance-built camper that payload matches half-ton trucks for an entry-level price.
Most of our campers are not asphalt campers. They don’t want to camp next to another RV. They want to get off the beaten path and enjoy the scenery. The fully-self contained Squire 610 offers that capability, matches to real world trucks, and has an attainable price tag.
Internally, we want to bring people back to the Lance brand. A third of our buyers have historically been repeat buyers. That’s really important to us.
We also believe Lance has a responsibility—as the most recognized brand—to lead the way in bringing people to truck camping. Our distribution and dealer base access a huge part of the overall RV marketplace. Through that, the 610 can showcase truck campers as a more versatile and affordable option to traditional trailers, motorhomes, and vans. The 610 represents Lance’s new direction and presents the consumer with an alternative to the freedom and fun they’re looking for from the camping experience.
As a side note, we’re seeing more and more Class A diesel pusher owners towing a Ford F-150 and a Lance instead of a Jeep. It is their fly fishing and off-grid adventure and overnight camping vehicle. For the money, you can’t beat the option to go off and explore in comfort.
Click here for more information about Squire truck campers. Click here to request a free Squire brochure.
