After decades in Fort Lupton, Hallmark RV has moved to Fort Collins, Colorado. Along with the new factory, Matt Ward, President of Hallmark RV, reveals his vision to modernize and streamline the family owned company. Heads up Hallmark fans! New Hallmark model teaser ahead!

Above: The new multi-building Hallmark RV factory in Fort Collins, Colorado

After five years of searching for the right facility, Hallmark RV is building campers at a new location. The move represents a turning point. Production is being kept intentionally small, and the model lineup has been trimmed down. Instead of offering a long menu of custom options, Hallmark has made the most popular upgrades standard including lithium batteries, Redarc power systems, and Arctic Tern windows. The result is a deliberate shift toward fewer choices, fewer compromises, and a sharper focus on durability and performance.

While Hallmark is embracing change, it’s not turning its back on the designs, materials, and innovations that have defined the brand for decades. Starting with that proven foundation, Matt Ward, President of Hallmark RV, has meticulously enhanced the product to develop an even more modern and capable camper.

To learn more about Hallmark’s move and future focus, we talked to Matt Ward, President of Hallmark RV.

Above: Matt Ward, President of Hallmark RV, is often found working side-by-side with the production and service team

Hallmark has been family owned since 1958 and you’re third-generation to run the company. What’s your personal history with Hallmark?

When I was growing up, the Hallmark factory was in Brighton, Colorado. At that time, my cousins and brother, and I were all at Hallmark. As kids, we all would work in service and do odd jobs. Through high school, Dad would have me building cabinet doors and learning other aspects of production.

After college, I became a school teacher. In 2005, I returned to Hallmark to work with my Dad and family. By then, Hallmark had moved into a new factory in Fort Lupton. Dad started me working in the factory learning every facet of how our campers are manufactured. Eventually, I had enough experience with the company, product, and customers to take over marketing and sales. That’s been my job for about fifteen years now.

Hallmark has been in Fort Lupton for at least 20 years. Why was it time to move?

Two things. First, Dad got a good offer on the Fort Lupton property and wanted to retire. And second, it was time for me to take over the company.

For the past five years, my wife, Molly, and I have been searching for a new location. We drove to Montana, Wyoming, and southern Colorado, looking at buildings and commercial properties. Finally, a place came up about forty-five minutes from our Fort Lupton factory. With three amazing buildings, it’s perfect for what we need.

How does the new facility compare to the old factory in terms of square footage and yard space?

Building wise, it’s smaller. That’s a good thing for where I want to take the company. Yard wise, it has twelve acres—three times the property size we had before. We’re at the highest point in Weld County with spectacular views of Fort Collins.

Were you able to retain the Hallmark production team?

Yes. The entire Hallmark production team is continuing at our new facility.

That’s fantastic. Did you need to do anything to the new location to prepare it for production?

Yes. It was something of a blank slate. Thankfully, our team has been incredible and already has our first building 100 percent up and operational. We are currently running service and delivering campers from that building.

While that is going on, the rest of the team is setting up the production building. Over the next few months, we are installing more 220-volt lines, installing new compressors, taking down walls, and setting up our new facility. I’m excited to report that we already have orders to fill. We are wasting no time getting this factory online.

How did you move all the equipment and inventory?

I rented a twenty-six foot U-Haul on two separate occasions for ten days at a time. U-Haul asks if you’re going to use their truck in town or out of town. Every time I returned the truck, it had about 800 additional miles on it from driving back and forth from factory to factory. I don’t think that’s what they had in mind.

Above: The Hallmark in the foreground is the first unit to be produced at the new factory

Can folks stop by the new location or do you require an appointment?

We are now by appointment only. Our new location has rules about how many RVs and vehicles can be outside. We are located in a community, not an industrial park, and we want to maintain good relations with our neighbors. However, when people do visit, we will have plenty to show them. If you want to visit our factory, or talk to us in person about sales and service, please call us first to set up an appointment.

Now that you’re running the company, how will you be changing the campers?

I have a new vision for Hallmark truck campers. We’re going to right-size production and focus on modernizing and standardizing the campers. For too long, we have built too many models with too many options. That hasn’t allowed us to modernize our campers, or standardize our production. Moving forward, I’m going to focus on a limited number of models, limit production to twenty units a year, and bring our build and options further into the modern age.

Can you give us some specifics about the camper changes?

From now on we’re installing lithium batteries, Redarc electrical systems, and Arctic Tern dual pane windows standard. Our interiors—including all cabinetry—will be fiberglass, with the customer’s choice of wood cabinet doors. For fabrics, we will only offer Cordura, which is super tough, proven, and comes in many colors.

I have huge respect for our history and the evolution of products that brought us here today, but it’s time to turn the page. I have meticulously gone through our campers and improved every facet to modern standards. After years of helping customers design and build campers, we know what works, what lasts, and what offers the best performance. That’s what we’re building now.

“We know what works, what lasts, and what offers the best performance.”

You mentioned focusing on a limited number of models? What models are you continuing, and which are you cutting?

We are continuing with the Hallmark Milner, Guanella, Victor, and Everest. For now, I am putting the Nevada, Cuchara, and Ute on hold. We will also have a new camper to announce in the near future, which is a front-dinette variation on the Everest.

Tell us about the new fiberglass interior and cabinetry.

We are continuing to build our interiors and cabinets the same way, but now we’re using a neutral grey fiberglass overlay finish. The fiberglass is incredibly strong, scratch-resistant, and darn near impossible to puncture. In our testing, it took direct impacts. You could hurt yourself trying to make a dent in our new cabinet finish.

The fiberglass color also matches remarkably well with the range of wood cabinet doors we offer to customers. It blends beautifully with both the darker and lighter wood colors.

Another important consideration for the fiberglass is that we can use the cut outs. There’s very little waste. This helps us keep our costs down and minimize what goes in the dumpster.

“The fiberglass is incredibly strong, scratch-resistant, and darn near impossible to puncture.”

Above: Routing out a new Hallmark sidewall

Does the new fiberglass impact the weight of the campers?

It’s similar to the previous finishes. I had hoped it might lighten up our units a bit, but there’s very little difference.

Hallmark has offered cabinet doors in bamboo, maple, and oak. Will these remain available?

Yes, we are still going to offer customers the choice of light or dark bamboo, light or dark maple, and oak. Your choice of one of these woods is standard.

Above: Signs of Hallmark’s storied past are everywhere at the new facility

You said you’ve analyzed every aspect of the camper to modernize it. Did you make any changes to the framing?

I’m glad you asked that. Over the years, we’ve offered wood, aluminum, and Coosa composite framing. After observing the long-term performance of each material—including weight, insulation qualities, and repairability—there’s no beating our original wood frames. I understand that flies in the face of what many people believe, but very few RV manufacturers in the world have the experience and depth of our team. We’ve seen it all, camped in it all, and repaired campers you wouldn’t believe.

For its superior insulation value, superior weight, superior flexibility, superior repairability, and superior resistance to sweat, wood framing is the only framing material we offer.

“For its superior insulation value, superior weight, superior flexibility, superior repairability, and superior resistance to sweat, wood framing is the only framing material we offer.”

It is important to note that we use double-frame construction. On the exterior, we use a free-standing, composite fiberglass body. This is a wall that can stand on its own; this is not a fiberglass overlay. On the interior, we build a second “wall” or a wood frame. This means that there are two walls, an inner and an outer frame. Not only adding insulation, but also creating superior strength and flexibility.

That stated, we are now using composites in very specific frame locations. The number one complaint about wood framing is the potential for rot. This concern can be avoided by properly maintaining your camper seals, but we have gone one step further by using composite in the locations where wood rot can occur. Of course, we also have a one-piece fiberglass roof that essentially eliminates this concern to begin with.

Above: The team prepares a Hallmark roof for vacuum bonding

Is there anything else you’d like to add about the new 2025 Hallmark line-up?

I want to go back to the electrical system. In years past, I worked with customers to design a custom electrical system for each camper. That gave us deep experience with a wide range of electrical system products and approaches, including products from Victron and Renogy. In the end, that experience kept bringing us back to Redarc.

Moving forward, all Hallmark electrical systems will be built around Redarc products. For a high-end pop-up truck camper environment, Redarc’s features, quality, performance and ease of use are simply unbeatable. That gives us—and our customers—the reliability and peace of mind we all want from our camper systems.

I should add that our campers come with 215-watts of solar standard, and that our standard Redarc system comes with a DC-to-DC charger, and a 110 option for shore power.

Has the recent tariff situation impacted Hallmark?

Like everyone else, we’ve seen increases in the cost of refrigerators, camper jacks, and just about everything. That’s another benefit of standardizing our campers. On the flip side, we are removing a lot of overhead by moving our factory. With that positive headwind, I am hopeful that we can maintain our pricing.

Above: The new service building at Hallmark RV

You teased us about a new model. Can we tease out any details?

We’re bringing back the 8.5 foot Vail. As soon as we’re ready, we’ll make the formal announcement in Truck Camper Magazine.

Have you been able to take a Hallmark out and go camping in the past year?

Molly and I went camping in a Hallmark for our anniversary in December. We’ve been very busy with the move, and I need to build a new Hallmark for myself. Molly and I love truck camping and are looking forward to more adventures when we can get away.

Hallmark was founded by your grandfather and run for decades by your father. Now that it’s your turn in the driver’s seat, where are you taking the company?

I’m truly excited to be here. My favorite part of being at Hallmark has always been optimizing our campers for ultimate performance and reliability. Now that I’m in charge, we will make Hallmark second to none on all fronts. That doesn’t mean chasing the competition. We’re starting with a proven and superior product—64 years in development—and making it even better. Optimizing our campers for performance and reliability is the number one way to move our company and products forward, and it’s my top priority.

For more information about Hallmark Campers, visit their website at hallmarkrv.com. Click here to request more information about Hallmark Campers.