Over 1,400 hard side truck camper consumers reveal exactly what they want in hard-side truck camper design; layout, materials, features, appliances and more.
In 2011, Truck Camper Magazine launched the Ultimate Truck Camper Survey. The concept was to survey active truck camper users in detail about exactly what they wanted in a future truck camper purchase.
Manufacturers who were accustomed to gathering design feedback from RV shows, dealers, and intuition now had an objective third-party and industry-wide data point to work from.
Over the course of the following year, the survey was referenced multiple times in new camper announcements and model year updates as a deciding factor in specific design decisions.
We launched a much deeper camper survey two years later. This time the hard-side and pop-up surveys were separated, more questions were added, and readers were invited to make comments.
Once again, the survey response and impact was overwhelmingly positive leading us to make the Ultimate Camper Survey a bi-annual event.
New for this year we have embedded the survey graphs, data, and comments directly from our survey vendor. Readers and industry leaders have long requested a better presentation of this data, and we are excited to finally have a solution to meet this demand.