LEFT: Jim Elwell was installing the exterior fiberglass panel on a Hallmark LaVeta. The LaVeta is Hallmark’s smallest camper and debuted in Truck Camper Magazine in March of 2009.
CENTER: Hallmark’s facility gives them a lot of room to spread out the various production stations. As we walked around the factory, we met Bill Mitchell assembling camper soft walls.
RIGHT: Brothers Andy and Matt Ward mark the position for a bike rack they were installing on a customer’s new Hallmark. Nice hat, Matt!
At the end of the day on Friday, Jody asked us to assemble the production team for a group photo. When we finally got them all to stop laughing and carrying on, we took a few photos in the new showroom. These guys were definitely ready for the weekend.
On Saturday, we were fortunate to watch not one, not two, but three brand new Hallmark truck campers being loaded and delivered to their new owners. In the above three photos you see the Hallmark team preparing the trucks and loading the campers.
Andy Ward installed the tie-down systems and airbags. Once everything was installed and ready on a customer’s truck, Andy got into the drivers seat and loaded the brand new Hallmark with the help of Jody Bolin and Andy Zwicker.
With the camper loaded, Matt Ward gave the customers an extensive walk through of their new camper to make sure they were comfortable with all of the camper systems. Hallmark uses an extensive list of questions to make sure every facet of the camper is covered during the walk through. Hallmark also has an impressive owners manual that details the use, functions, and maintenance of the campers while neatly holding all of the warranty and literature for the installed camper components.
All three new Hallmark owners were very excited about their new campers. It was great fun watching their trucks get loaded with the Hallmark campers for the first time.
LEFT: Victor and Becky Carrillo from Albuquerque, New Mexico purchased a 2010 Hallmark Guanella for their Chevy 1500.
CENTER: Paul Thompson from Monument, Colorado in a 2010 Hallmark Ute XS with a 2007 Dodge Mega Cab dually.
RIGHT: Lucy and Art Smythe from Basalt, Colorado purchased a 2010 Hallmark Milner LX (for short beds) and a 2006 Toyota Tundra.
We would be remiss if we didn’t mention another significant change under way at Hallmark RV. Under the creative direction of Matt Ward and his brother Andy, new camper design and development is rapidly moving towards emerging off-the-grid products and technologies to further extended the off-road and overland capabilities of Hallmark’s pop-up campers. These technologies include extensive use of LED lighting, portable 12-volt refrigerators, built in cassette toilets, and solar power.
This direction was first seen in Hallmark’s K2 last year and most recently in the Nepal. Matt and Andy took both models with their off-road modified trucks to the Overland Expo this past April. Based on the reception and enthusiasm these two campers have generated, Hallmark’s push towards off-the-grid products and technologies has just begun.
The idea that Hallmark campers can now thrive on more challenging off-road terrain for longer periods of time is a great metaphor for where the company has been these past eighteen months or so. Hallmark has navigated their company through the challenging economy and come out the other side strong and ready to grow into new areas. Are Hallmark campers overland vehicles? You bet. And so is the company.
For more information about Hallmark RV, visit www.hallmarkrv.com.