After reviewing the survey data and reading over fifty pages of comments, it’s clear that we’re doing a lot of things right, and there’s ample room to make things better. Here are the direct survey results.
Thank you for taking the time to give us your feedback. The following reader survey will be carefully evaluated, compared to past reader surveys, and re-examined as content and other decisions are made for 2018.
Your feedback is truly invaluable as we decide where to stay the course, and where to push forward. Thank you to everyone who completed our annual survey and took the time to share their perspectives with us.
We are honored by your readership and can’t wait to continue making Truck Camper Magazine better. We are listening.
The Results
The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completely filled out resulting in percentages that do not always add up to 100 percent.
1. What is your gender?
Male – 84.4%
Female – 15.6%
2. What is your age?
29 years old or younger – 0.5%
30 – 39 years old – 1.7%
40 – 49 years old – 6.9%
50 – 59 years old – 24.7%
60 – 69 years old – 43.8%
70 – 79 years old – 20.7%
80 years old or older – 1.9%
3. Are you a Truck Camper Magazine free email alert subscriber?
Yes – 91.4%
No – 8.6%
4. What is the primary device you use to read Truck Camper Magazine? Please select one.
Desktop Computer – 24.7%
Laptop Computer – 36.8%
Smartphone – 19.3%
Tablet – 19.3%
5. Which of the following social media do you use to follow TCM? Please check all that apply.
I do not use social media. – 67.2%
Facebook – 27.3%
YouTube – 5.8%
Instagram – 2.9%
Twitter – 2.0%
Pinterest – 2.1%
6. In the past year, have you used the Truck Camper Magazine Request Info feature?
Yes – 33.2%
No – 66.8%
7. If you answered yes, what have you used the Truck Camper Magazine Request Info feature for? Please check all that apply.
I requested one or more brochures. – 78.7%
I requested local dealer information. – 33.8%
I requested one or more price quotes. – 16.7%
8. In the past year, have you used the Truck Camper Magazine Camper Chooser feature?
Yes – 42.1%
No – 57.9%
9. Have you read the Truck Camper Magazine Frequently Asked Questions (FAQ)?
Yes – 83.6%
No – 16.4%
10. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.
Lifestyle Stories With Truck Camper Owners – 78.0%
Maintenance Articles – 77.9%
Destination Articles on Specific Locations – 77.7%
Monthly Mod Contest – 69.7%
Truck Camper Reviews – 68.7%
New Truck Camper Gear Announcements – 59.1%
Off-Road and Expedition Stories – 59.1%
Truck Camper Gear Reviews – 58.0%
Factory Tour Stories – 54.5%
New Truck Camper Announcements – 54.0%
Question Of The Week and Responses – 52.9%
Truck Camper Gear Guide – 46.4%
TCM Calendar Contest and Galleries – 38.8%
Brand Year Model Update Articles – 36.8%
Truck Camper Buyers Guide – 34.5%
Newbie Corner Articles – 28.8%
RV Show Listings – 25.8%
Rally Announcements and Updates – 23.2%
Inventory Listings – New, Used, and Closeout Campers – 20.1%
11. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV? Please check all that apply.
Ability to go anywhere a pickup truck can go – 93.2%
Superior maneuverability of a truck camper – 77.9%
Boondocking / dry camping where you want for free – 75.9%
The ability to tow a boat, trailer, horses, ATVs, toys, etc. – 61.1%
Saving on registration and insurance – 38.9%
Possible Use as Family Emergency Vehicle – 35.5%
Saving on maintenance – 28.5%
Saving on storage – 19.8%
Saving on fuel – 19.2%
Saving on depreciation – 11.9%
12. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.
A boat – 35.4%
None – I do not tow – 31.3%
Utility trailer – 23.2%
Off-road vehicles / ATVs – 22.8%
Automobile – Car, Jeep, or SUV – 19.9%
Motorcycle – 15.0%
Other watercraft / jet skis – 3.8%
Horse trailer – 3.4%
Other: Hot Air Balloons, Helicopters, Cannons, etc. – 3.2%
Snowmobiles / snow machines – 3.2%
Travel Trailer – 3.1%
Racecar Trailer – 2.7%
Farm Tractor – 1.2%
13. Do you currently own a truck camper?
Yes – 77.4%
No – 22.6%
14. How likely are you to purchase a truck camper in 2018?
Definitely going to make a purchase – 5.8%
Likely going to make a purchase – 11.9%
Not likely going to make a purchase – 82.3%
15. How likely are you to purchase truck camper gear in 2018? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, aluminum storage beds, and towing systems.
Definitely going to make a purchase – 19.3%
Likely going to make a purchase – 36.7%
Not likely to make a purchase – 44.0%
16. Do you plan on attending an RV show in 2018?
Yes – 54.4%
No – 45.6%
17. Do you plan on attending a truck camper rally in 2018?
Yes – 23.5%
No – 76.5%
18. Have you ever recommended Truck Camper Magazine to family, friends or acquaintances?
Yes – 80.3%
No – 19.7%
19. Have the truck camper and gear reviews in Truck Camper Magazine helped inform your purchasing decisions?
Yes – 91.6%
No – 8.4%
20. What actions have you taken as a result of something you saw on Truck Camper Magazine? Please check all that apply.
Visited a manufacturer or dealer website – 73.6%
Visited a truck camper dealership – 52.4%
Contacted a manufacturer or dealer via email – 36.2%
Visited a manufacturer or dealer at a RV show – 25.6%
Contacted a manufacturer or dealer via phone – 23.0%
Visited a truck camper or gear factory – 10.3%
Contacted a a manufacturer or dealer by regular mail – 1.8%
21. What print magazines do you subscribe to?
None, I do not subscribe to print magazines. – 39.7%
Trailer Life – 23.4%
American Rifleman – 14.0%
Consumer Reports – 11.1%
National Geographic – 7.5%
Motorhome Magazine – 6.5%
4 Wheel and Off-Road – 6.5%
Popular Mechanics – 6.2%
Alaska – 6.1%
Guns and Ammo – 5.7%
Handyman – 5.3%
Mother Earth News – 5.0%
Diesel Power – 4.6%
Backpacker – 4.2%
RV Lifestyles – 4.0%
Woodworking – 3.8%
Boating – 3.8%
Smithsonian Magazine – 3.7%
Car and Driver – 3.6%
Field and Stream – 3.6%
Highways – 3.4%
Sunset – 3.4%
Outdoor Life – 3.0%
Turbo Diesel Register – 2.9%
Motortrend – 2.9%
Money – 2.8%
Truck Trend – 2.6%
Arizona Highways – 2.6%
Popular Science – 2.9%
JP Magazine – 2.4%
Men’s Health – 2.3%
Rider – 2.0%
Wood – 1.8%
Outdoor Photographer – 1.8%
Scientific American – 1.6%
Overland Journal – 1.3%
Road and Track – 1.0%
Wired – 1.0%
Sports Illustrated – 0.4%
Truckin – 0.4%
Other mentioned print magazines: Airstream Life, American Hunter, Bronco Driver, Canadian Geographic, Country, Cycle World, Fisherman, Four Wheeler, Hemmings Motor News, Hot Rod, New Yorker, Old House, Outdoor, Outside, QST, Quilting Arts, RV West, Reader’s Digest, Rolling Stone, Sport Aviation, Western Horsemen, Woodworking
21. What television shows and networks do you watch?
History Channel – 48.9%
Discovery Channel – 44.3%
National Geographic Channel – 35.9%
PBS – 31.5%
HGTV – 29.6%
Fox News – 29.0%
Weather Channel – 28.7%
American Pickers – 28.1%
Big Bang Theory – 27.8%
Travel Channel – 24.6%
NFL Football – 24.2%
60 Minutes – 23.4%
Outdoor Channel – 22.8%
NCIS – 21.5%
Blue Bloods – 16.7%
ESPN – 15.9%
Food Network – 15.6%
Gold Rush – 12.7%
Does not watch television – 12.2%
NASCAR – 11.8%
The Voice – 8.9%
Military Channel – 8.8%
Game of Thrones – 7.4%
CSI – 7.3%
The Walking Dead – 5.7%
CNBC – 5.6%
Homeland – 2.1%
Other mentioned television shows: 2Amazing Race, Animal Planet, BBC, Chicago PD, Comedy Central, Fox Business, GAC, Grace and Frankie, Hallmark Channel, House Hunters, Last Man Standing, MSNBC, Madan Secretary, MeTV, Mhz Mystery (from Europe), NHL Channel, Netflix, RFD-TV, SciFi, Survivor, The Amazing Race, This Is Us, Turner Classic Movies, Velocity, Western Channel
22. What websites do you most frequent?
Amazon.com – 65.2%
YouTube.com – 43.3%
Google.com – 37.4%
Facebook.com – 37.4%
Craigslist.org – 35.7%
eBay.com – 26.5%
CampingWorld.com – 23.9%
Cabelas.com – 23.3%
Weather.com – 23.0%
TruckCamperForums.com – 21.0%
RV.net – 18.3%
RVTrader.com – 17.8%
Yahoo.com – 16.5%
FoxNews.com – 16.5%
LanceOwners.org – 12.8%
GoodSamClub.com – 10.8%
BassPro.com – 9.2%
ExpeditionPortal.com – 8.1%
CNN.com – 7.6%
NATCOA.com – 6.8%
WanderTheWest.com – 6.4%
DieselTruckResource.com – 5.5%
Escapees.com – 5.0%
irv2.com – 4.9%
TurboDieselRegister – 4.8%
ESPN.com – 4.7%
ADVrider.com – 4.1%
PickupTruck.com – 3.4%
EagleCapOwners.com – 2.6%
KIJIJI.com – 2.6%
KSL.com – 0.7%
Other mentioned websites: 247Sports.com, Accuweather.com, Airforums.com, AllStays.com, Amazon.ca (and other Canadian websites), Backcountry.com, BikePacking.com, BirdandHike.com, BottomDollarSurplus.com, CheapRVLiving.com, ClassicBroncos.com, FreeCampsites.net, Google News, GunBroker.com, HarvestHosts.com, iFish.com, MSNBC.com, NOAA.gov, NYTimes.com, RVParkReview.com, RVtravel.com, RVtravel.com, SierraTradingPost.com, TackleWarehouse.com, Technomadia.com, TheMotleyFool.com, TruckTrend.com, WeatherUnderground.com, WeatherNation.com
23. What do like about Truck Camper Magazine and what would you like changed?
Click here to read what readers like and want changed. We read every comment and provided Editor’s notes throughout the responses. Thank you for the feedback!
