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2016 TCM Dream Truck Winner

3. DREAM TRUCK FUEL TYPE

It’s no surprise that diesel is the clear winner versus fuel.  That stated, it is somewhat surprising to see diesel consistently declining against gas over the six year survey data.  As of 2016, the dream truck data is essentially 75% diesel, 25% gas.

 

DREAM FUEL TYPE2012
20142016
Diesel78.99%77.27%75.26%
Gas21.01%22.73%24.74%

 

4. DREAM CAB TYPE

While Crew Cab is consistently more popular than Extended Cab, the dream truck data shows no clear percentage trends between these two choices.  In short, Crew Cab remains between 65-70% of the dream truck market, while Extended Cab remains 26-30%.  At just 2.56%, Regular Cab continues to fall further out of favor.

 

DREAM CAB TYPE2012
20142016
Crew Cab: Four Doors65.32%70.17%68.72%
Extended Cab: Half Doors30.25%26.23%28.72%
Regular Cab4.43%3.60%2.56%

 

5. DREAM TRUCK BED TYPE

The big story for truck bed types is the growing interest in short bed trucks.  Comparing the 2012 data to the 2014 data, short bed trucks have grown an impressive +19.95%.

During the same time period, long bed trucks remain dominant, but have dropped -2.14%.  This is somewhat misleading as most of the Custom Storage Bed and Flatbed votes are likely also long bed votes.

Another interesting data point is how Custom Storage Beds and Flatbeds have failed to gain traction.  In fact, Custom Storage Beds have dropped -11.90% since 2014.  Flatbeds have dropped -21.12% in the same time period.

 

DREAM TRUCK BED TYPE2012
2014
2016
Long Bed62.33%56.31%60.99%
Short Bed17.59%22.58%20.62%
Super Short BedN/A0.66%0.48%
Custom Storage Bed14.72%15.54%13.69%
Flatbed5.35%5.35%4.22%

 

6. DREAM TRANSMISSION TYPE

It’s always nice when the data lines up to show a consistent set of results.  Looking the dream truck transmission type results, the growing preference for automatic transmissions could not be more clear.  From 2012 to 2014, the preference for automatic transmission has increased +6.95%.

 

DREAM TRANSMISSION TYPE201220142016
Automatic Transmission82.49%86.96%88.23%
Manual Transmission17.51%13.04%11.77%

 

7. DREAM DRIVELINE TYPE

The ‘Go Anywhere, Camp Anywhere’ spirit of truck camping almost necessitates four-wheel drive.  This fact is reflected in the data with Four-Wheel Drive winning three years in a row, by a huge margin, and gaining in popularity.

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