The 2012 TCM Reader Survey results are in and we’re relieved to discover that you’re equally obsessed with Gold Rush, among other amazing nuggets of information.
Thank you to all of the Truck Camper Magazine readers who participated in our 2012 reader survey. We are carefully studying the results and looking for opportunities to improve TCM in 2012. Thank you for your support!
The Results
The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completed so the percentages will not always add up to 100 percent.
1. What is your gender?
Male – 90.87%
Female – 9.13%
2. What is your age?
29 years old or younger – 0%
30 – 39 years old – 4.14%
40 – 49 years old – 14.85%
50 – 59 years old – 30.08%
60 – 69 years old – 39.1%
70 – 79 years old – 10.71%
80 years old or older – .94%
3. How do you find out about new articles in Truck Camper Magazine? Please check all that apply.
I am a TCM Email Alert subscriber – 79.17%
I check the website regularly – 35.83%
I am a TCM Facebook fan – 11.82%
I follow the TCM Twitter feed – .94%
Other – 1.31%
4. Do you currently own a truck camper?
Yes – 71.89%
No – 28.11%
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #5
6. How likely are you to purchase a truck camper in 2012?
Definitely going to make a purchase – 8.13%
Likely going to make a purchase – 19.28%
Not likely going to make a purchase – 72.59%
7. How likely are you to purchase truck camper gear in 2012? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, aluminum storage beds, and towing systems.
Definitely going to make a purchase – 25.58%
Likely going to make a purchase – 37.31%
Not likely to make a purchase – 37.12%
8. Have you ever referred Truck Camper Magazine to a friend or relative?
Yes – many times – 26.13%
Yes – a few times – 51.13%
No – 22.74%
9. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.
Truck Camper Reviews – 85.58%
Photo Gallery – 72.66%
Lifestyle Stories and Interviews – 72.1%
Ask the Expert and Truck Camper 101 Articles – 72.1%
New Gear Announcements – 69.66%
New Camper Announcements – 67.79%
Off-Road and Expedition Stories – 58.99%
Truck Camper Gear Guide – 58.99%
Truck Camper Buyers Guide – 58.8%
Factory Tour Stories – 52.62%
Newbie Corner Section – 44.01%
RV Shows and Rallies Listings – 43.07%
Reader Email and Feedback – 42.7%
HD Videos – 40.26%
TCM Calendar Contest – 38.95%
Industry Leader Interviews – 34.46%
Dealer Inventory Section and Updates – 23.41%
Manufacturer Press Rooms – 23.4%
RVIA Louisville Show Coverage – 22.1%
TCM Stars Catching Up Series – 20.41%
10. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV. Please check all that apply.
Ability to go anywhere a pickup truck can go – 90.41%
Superior maneuverability of a truck camper – 80.64%
Boondocking / dry camping where you want for free – 75.75%
The ability to tow a boat, trailer, horses, ATVs, toys, etc. – 60.71%
Possible Use as Family Emergency Vehicle – 49.25%
Saving on registration and insurance – 47.18%
Saving on maintenance – 42.86%
Saving on fuel – 39.1%
Saving on storage – 31.02%
Saving on depreciation – 23.93%
11. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.
A boat – 36.17%
Utility trailer – 26.89%
Off-road vehicles / ATVs – 23.48%
Automobile – Car, Jeep, or SUV – 17.05%
Motorcycle – 15.53%
Snowmobiles / snow machines – 5.3%
Horse trailer – 4.73%
Other watercraft / jet skis – 4.17%
None – I do not tow – 31.44%
12. What actions have you taken as a result of something you saw on Truck Camper Magazine? Please check all that apply.
Visited a sponsor’s website – 92.83%
Contacted a sponsor by email – 40.84%
Visited a sponsor’s dealership – 30.08%
Visited a sponsor at a RV show – 26.89%
Contacted a sponsor by phone – 26.49%
Visited a sponsor’s factory – 9.76%
Contacted a sponsor by regular mail – 3.19%
13. What social media do you use? Please check all that apply.
Facebook – 62.82%
YouTube – 41.97%
Google Plus+ – 16.06%
Linked In – 12.39%
My Space – .85%
Twitter – 4.51%
Other – 14.08%
