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2014 TCM Reader Survey Results

Truck Camper Magazine readers share their demographics, preferred content, favorite magazines, TV shows, and websites, and what they like, and what they would change about TCM.  Here we go.

reader-survey-results-2014

It is our firm belief that an organization that fails to listen to the communities it serves will eventually become irrelevant.  It is also in our entrepreneurial DNA to continuously push to make Truck Camper Magazine better, both for our passionate readership, and for the predominantly made in America industry we report on.

For these reasons and many more, we survey our readers once a year and scour the resulting data for emerging trends, content opportunities, and any area of the magazine we need to strengthen or improve.  Previous surveys have resulted in new sections being launched and fresh content initiatives.  In many ways, today’s Truck Camper Magazine is the product of what readers asked for in surveys past.

Once again, thank you for reading Truck Camper Magazine.  We will study your feedback and work to improve TCM throughout 2014.  We truly appreciate your support!

The Results

The following percentages were calculated by dividing the responses for each question by the total number of survey responses.  A small number of surveys were not completely filled out so the percentages will not always add up to 100 percent.

1. What is your gender?

Male – 88.17%

Female – 11.83%

2. What is your age?

29 years old or younger – 0.52%

30 – 39 years old – 2.58%

40 – 49 years old – 11.10%

50 – 59 years old – 29.78%

60 – 69 years old – 43.12%

70 – 79 years old – 12.05%

80 years old or older – 0.86%

3. Are you a Truck Camper Magazine free email alert subscriber?

Yes – 88.92%

No – 11.08%

4. What social media do you use?  Please check all that apply.

Facebook – 48.48%

YouTube – 39.96%

Google Plus+ – 17.10%

Twitter – 3.04%

Pinterest – 14.13%

5. In the past year, have you used the Truck Camper Magazine Request Info feature?

Yes – 29.70%

No – 70.30%

6. If you answered yes, what have you used the Truck Camper Magazine Request Info feature for? Please check all that apply.

I requested one or more brochures. – 73.95%

I requested one or more price quotes. – 43.49%

I requested local dealer information. – 14.50%

7. What are your favorite sections on Truck Camper Magazine?  Please check all that apply.

Truck Camper Reviews – 79.13%

Truck Camper News – 67.8%

Lifestyle Stories – 64.59%

Tech – 63.12%

Off-Road and Expeditions – 59.48%

Gear Guide – 52.38%

Buyers Guide – 44.07%

Question of the Week – 39.74%

Factory Tours – 39.05%

Photo Gallery – 38.61%

Newbie Corner – 30.48%

Blog – 19.39%

Industry Leaders – 19.22%

Back Issues – 19.13%

8. Which types of Truck Camper Magazine content do you find most interesting?  Please check all that apply.

Truck Camper Reviews – 77.28%

Truck Camping Lifestyle Stories – 67.19%

Truck Camper Gear Reviews – 63.62%

Photo Gallery – 56.31%

Ask the Expert and Truck Camper 101 Articles – 56.31%

Off-Road and Expedition Stories – 54.13%

New Truck Camper Announcements – 51.44%

New Truck Camper Gear Announcements – 46.56%

Truck Camper Gear Guide – 39.16%

Truck Camper Buyers Guide – 38.82%

Factory Tour Stories – 32.55%

RV Shows and Rallies Listings – 31.33%

Mod Contest – 27.85%

Newbie Corner Articles – 26.11%

TCM Calendar Contest – 25.85%

Reader Email and Feedback – 22.02%

HD Videos – 21.50%

Industry Leader Interviews – 16.97%

Dealer Inventory Section and Updates – 16.88%

RVIA Louisville Show Coverage – 13.32%

TCM Stars Catching Up Series – 10.10%

10. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV.  Please check all that apply.

Ability to go anywhere a pickup truck can go – 94.64%

Superior maneuverability of a truck camper – 81.59%

Boondocking / dry camping where you want for free – 76.23%

The ability to tow a boat, trailer, horses, ATVs, toys, etc. – 63.35%

Saving on registration and insurance – 44.17%

Possible Use as Family Emergency Vehicle – 39.67%

Saving on maintenance – 39.42%

Saving on fuel – 34.31%

Saving on storage – 26.45%

Saving on depreciation – 19.62%

11. What do you tow, or plan to tow, with your truck camping rig?   Please check all that apply.

A boat – 37.68%

Utility trailer – 30.98%

None – I do not tow – 26.70%

Off-road vehicles / ATVs – 24.29%

Automobile – Car, Jeep, or SUV – 18.66%

Motorcycle – 17.95%

Other watercraft / jet skis – 4.82%

Snowmobiles / snow machines – 3.48%

Horse trailer – 3.30%

Other towed items: construction equipment, canoe trailer, pop-up camper, trailer with antique tractor, trailer with canoes and bicycle rack, race car trailer, Vespa scooter, a modified Wrangler or Rubicon, golf cart, sailboat, motorcycles, ATVs, BBQ smoker trailer, kayaks, pontoon, tent trailer for others to use, long airplane (motorglider) trailer, travel trailer, farm tractor, canon trailer, Fairmont track car, sailplane trailer, a very big boat, and one reader responded that their truck camper will be towed by their motorhome

12. Do you currently own a truck camper?

Yes – 75.58%

No – 24.42%

13. How likely are you to purchase a truck camper in 2014?

Definitely going to make a purchase – 7.73%

Likely going to make a purchase – 16.96%

Not likely going to make a purchase – 75.31%

14. How likely are you to purchase truck camper gear in 2014? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, aluminum storage beds, and towing systems.

Definitely going to make a purchase – 22.47%

Likely going to make a purchase – 38.68%

Not likely to make a purchase – 38.85%

15. Have you attended a RV show that you learned about in TCM’s RV show listings?

Yes – 23.48%

No – 76.52%

16. Do you plan on attending a RV show in 2014?

Yes – 63.09%

No – 36.91%

17. Have you attended a truck camper rally that you learned about in TCM’s rally listings?

Yes – 13.33%

No – 86.67%

18. Do you plan on attending a truck camper rally in 2014?

Yes – 33.07%

No – 66.93%

19. Have you ever recommended Truck Camper Magazine to family, friends or aquaintances?

Yes – 76.02%

No – 23.98%

20. Have the truck camper and gear reviews in Truck Camper Magazine helped inform your purchasing decisions?

Yes – 88.27%

No – 11.73%

21. What actions have you taken as a result of something you saw on Truck Camper Magazine?  Please check all that apply.

Visited a sponsor’s website – 92.36%

Contacted a sponsor by email – 34.87%

Visited a sponsor’s dealership – 33.85%

Contacted a sponsor by phone – 24.38%

Visited a sponsor at a RV show – 19.14%

Visited a sponsor’s factory – 9.29%

Contacted a sponsor by regular mail – 2.58%

12. What print magazines do you subscribe to?

AARP – 36.61%

Trailer Life – 27.08%

Consumer Reports – 18.25%

Highways – 15.75%

National Geographic – 14.14%

Guns and Ammo – 9.53%

Popular Mechanics – 9.53%

Diesel Power – 9.13%

Motorhome Magazine – 8.32%

Field and Stream – 8.12%

Outdoor Life – 7.72%

Popular Science – 5.52%

Truck Trend – 5.52%

Smithsonian Magazine – 4.81%

Road and Track – 4.41%

Overland Journal – 3.11%

Men’s Health – 3.11%

Scientific American – 2.01%

Truckin – 1.71%

Wired – 1.60%

None, I do not subscribe to print magazines. 23.97%

Other mentioned magazines: 4Wheeler, Alaska Magazine, American Rifleman, Antique Power, Arizona Highways, Atlantic, Autoweek, Aviation Week, Backpacker, Bassmaster, Boating, Car and Driver, Coastal Living, Family Handyman, Handy, JP Magazine, Lost Treasure, Make Magazine, Motortrend, National Geographic Traveler, New Yorker, Outdoor Canada, Outside, Rolling Stone, RV Lifestyles, Shooting Times, Sports Illustrated, Sunset, Time, Turbo Diesel Register, and Wine Spectator

13. What television shows and networks do you watch?

History Channel – 64.88%

Discovery Channel – 60.58%

National Geographic Channel – 45.39%

Weather Channel – 40.39%

American Pickers – 36.52%

Big Bang Theory – 33.54%

60 Minutes – 31.69%

HGTV – 31.52%

NCIS – 30.29%

PBS – 29.94%

Outdoor Channel – 28.80%

ESPN – 26.69%

Food Network – 23.27%

CSI – 18.44%

Gold Rush – 18.26%

SPEED Network – 17.65%

Blue Bloods – 17.03%

Homeland – 3.95%

NASCAR – 17.38%

CNBC – 6.41%

Does not watch television – 5.27%

Other mentioned television shows and networks: Alaska State Troopers, Animal Planet, Bones, Doctor Who, Downton Abbey, Duck Dynasty, Fox News, Law & Order, Military Channel, Sherlock Holmes, Top Gear, Travel Channel, and the Velocity Channel

14. What websites do you most frequent?

Amazon.com – 58.19%

Google.com – 45.25%

Facebook.com – 42.34%

Craigslist.org – 42.25%

YouTube.com – 39.96%

eBay.com – 35.65%

CampingWorld.com – 34.07%

Cabelas.com – 30.37%

Weather.com – 30.19%

RV.net – 26.23%

Yahoo.com – 23.15%

GoodSamClub.com – 19.81%

RVTrader.com – 17.61%

LanceOwners.org – 14.26%

NATCOA.com – 10.21%

ExpeditionPortal.com – 8.63%

WanderTheWest.com – 7.57%

DieselTruckResource.com – 5.72%

ESPN.com – 5.46%

irv2.com – 5.28%

Other mentioned websites: ADVrider.com, BassPro.com, Camperfinds.com, Castanet.net, DrudgeReport.com, EagleCapOwners.com, Escapees.com, HuffingtonPost.com, Kijiji.com / ebayclassifieds.com, Netflx.com, NOAAweather.com, Northern-lite.org / Northern Lite Owners Club, Pickuptruck.com, Rottentomatoes.com, RVingWomen.org, RVtravel.com, Snowest.com, Sportsmanguide.com, Truckcamperforums.com, Truckforum.org, TurboDieselRegister.com, truck camper manufacturer websites, truck camper dealer websites, news websites, banking websites, and financial websites

Truck Camper Information
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Founded in 2007, Truck Camper Magazine is a free online magazine dedicated to the exciting go anywhere, camp anywhere, tow anything lifestyle of truck camping.

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