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The 2011 TCM Reader Survey results are in and the results are fascinating. Who knew so many truck campers watch CSI? This calls for an investigation!
Thank you to the 643 Truck Camper Magazine readers who participated in our 2011 reader survey. We are very excited that we received nearly 50% more responses than last year. With your feedback in hand, we are already hard at work on how we can make Truck Camper Magazine better for you, our wonderful readers. Thank you for your support!
The Results
The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completed so the percentages will not always add up to 100 percent.
Due to the high number of responses, we have spread the survey results over seven web pages (including this one). To view answers to question number 4, 13, 14, 15, 16, and 17 please click on the link under those questions.
1. What is your gender?
Male - 90.85%
Female - 9.15%
2. What is your age?
29 years old or younger - 2.19%
30 - 39 years old - 6.57%
40 - 49 years old - 15.18%
50 - 59 years old - 29.26%
60 - 69 years old - 36.93%
70 - 79 years old - 9.39%
80 years old or older - 0.47%
3. How do you find out about new articles in Truck Camper Magazine?
I am a TCM Email Alert subscriber - 74.73%
I check the website regularly - 18.72%
I am a TCM Facebook fan - 3.12%
I follow the TCM Twitter feed - 0%
Other - 3.28%
2. Do you currently own a truck camper?
Yes - 68.54%
No - 31.46%
4. If you own a truck camper, what is the year, make, and model of your truck and camper. Please reply only with the year, make and model information. For example: 1998 Dodge 3500 / 2010 Adventurer 90FWS
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #4
6. How likely are you to purchse a truck camper in 2011?
Definitely going to make a purchase - 7.9%
Likely going to make a purchase - 21.64%
Not likely going to make a purchase - 70.46%
7. How likely are you to purchase truck camper gear in 2011? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, aluminum storage beds, and towing systems.
Definitely going to make a purchase - 24.01%
Likely going to make a purchase - 39.02%
Not likely to make a purchase - 36.97%
8. Have you ever referred Truck Camper Magazine to a friend or relative?
Yes - many times - 24.02%
Yes - a few times - 53.2%
No - 22.78%
9. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.
New Camper and Gear Announcements - 81.06%
Photo Gallery - 70.42%
Lifestyle Stories and Interviews - 66.20%
Ask the Expert series - 62.60%
Off-Road and Expedition Stories - 61.19%
Factory Tour Stories - 56.34%
Buyers Guide - 55.71%
Camper Spotlights - 52.27%
Videos - 49.45%
RV Shows and Rallies Information - 40.53%
Industry Leader Interviews - 34.90%
Newbie Corner - 31.61%
RV Shows and Rallies Reports - 27.39%
Blog - 22.07%
Annual Louisville Show Coverage - 20.34%
TCM Stars catching up series - 17.37%
Contests - 11.74%
10. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV. Please check all that apply.
Ability to go anywhere a pickup truck can go - 92.44%
Superior maneuverability of a truck camper - 78.11%
Boondocking / dry camping where you want for free - 73.23%
The ability to tow a boat, trailer, horses, ATVs, toys, etc. - 60.31%
Saving on registration and insurance - 47.09%
Possible Use as Family Emergency Vehicle - 42.68%
Saving on maintenance - 40.31%
Saving on fuel - 38.11%
Saving on storage - 30.29%
Saving on depreciation - 20.31%
11. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.
A boat - 37.00%
Utility trailer - 32.15%
None - I do not tow - 30.05%
Off-road vehicles / ATVs - 23.10%
Automobile - Car, Jeep, or SUV - 15.83%
Other watercraft / jet skis - 5.17%
Horse trailer - 3.72%
Snowmobiles / snowmachines - 3.55%
12. What actions have you taken as a result of something you saw on Truck Camper Magazine? Please check all that apply.
Visited a sponsor's website - 92.27%
Contacted a sponsor by email - 42.27%
Visited a sponsor at a RV show - 28.29%
Visited a sponsor's dealership - 27.14%
Contacted a sponsor by phone - 25.66%
Visited a sponsor's factory - 8.72%
Contacted a sponsor by regular mail - 3.62%
13. What print magazines do you subscribe to? RV related and non-RV related please.
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #13
14. What television shows do you watch?
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #14
15. What websites do you most frequent?
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #15
16. What do you like about Truck Camper Magazine?
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #16
17. What would you change about Truck Camper Magazine?
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #17
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