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Gordon White |
Monday, 25 January, 2010
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The 2010 TCM Reader Survey results are in. In fact, so many results came in that we stretched out the results over four web pages. Wow! ... ... ...
Thank you to the 429 Truck Camper Magazine readers who participated in our 2010 reader survey. We were thrilled that we received 60.5% more surveys than last year. We are also looking forward to making Truck Camper Magazine better with your feedback.
The Results
The following percentages were calculated by dividing the responses for each question by the total number of survey responses. A small number of surveys were not completed so the percentages will not always add up to 100 percent.
Due to the high number of responses, we have spread the survey results over four web pages. To view answers to question number 7, 16, and 17, please click on the link under those questions.
1. What is your gender?
Male - 92.65%
Female - 7.35%
2. What is your age?
29 years old or younger - 0.47%
30 - 39 years old - 6.32%
40 - 49 years old - 17.10%
50 - 59 years old - 30.68%
60 - 69 years old - 35.60%
70 - 79 years old - 8.90%
80 years old or older - 0.94%
3. Please tell us if you are a Truck Camper Magazine Email Alert subscriber or non-subscriber.
Email Alert Subscriber - 83.88%
Non subscriber - 16.12%
4. How long have you been reading Truck Camper Magazine?
Three years (since Truck Camper Magazine started) - 29.60%
Every few days - 21.68%
Everyday - 10.49%
Once a week - 8.16%
Once in a while - 3.03%
5. Do you currently own a truck camper?
Yes - 69.86%
No - 30.14%
6. If you own a truck camper, what is the year, make, and model of your truck and camper. Please reply only with the year, make and model information. For example: 1998 Dodge 3500 / 2010 Arctic Fox 865.
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #6
7. How likely are you to purchse a truck camper in 2010?
Definitely going to make a purchase - 9.15%
Likely going to make a purchase - 17.84%
Not likely going to make a purchase - 73.00%
8. How likely are you to purchase truck camper gear in 2010? Truck camper gear includes turnbuckles, tie-downs, suspension enhancement equipment, camper jacks, and aluminum storage beds, bumpers, and boxes.
Definitely going to make a purchase - 26.82%
Likely going to make a purchase - 41.18%
Not likely to make a purchase - 32.00%
9. Have you ever talked about a Truck Camper Magazine article with a friend or relative?
Yes - many times - 31.07%
Yes - a few times - 53.50%
No - 15.42%
10. Have you ever referred Truck Camper Magazine to someone?
Yes - many times - 21.26%
Yes - a few times - 52.80%
No - 25.93%
11. Which types of Truck Camper Magazine content do you find most interesting? Please check all that apply.
Photo Gallery - 71.83%
Lifestyle Stories and Interviews - 70.66%
New Camper Announcements - 66.43%
Videos - 57.28%
Off-Road and Expedition Stories - 57.04%
Buyers Guide - 55.16%
Factory Tour Stories - 54.93%
Industry Leader Interviews - 40.38%
Extras Section - 36.15%
Newbie Corner - 28.40%
Contests - 15.73%
12. Which of the following reasons are the most important to you when choosing a truck camper over another form of RV. Please check all that apply.
Ability to go anywhere a pickup truck can go - 92.54%
Superior maneuverability of a truck camper - 76.69%
Boondocking / dry camping where you want for free - 73.19%
The ability to tow a boat, trailer, horses, ATVs, toys, etc. - 61.31%
Saving on registration and insurance - 47.55%
Saving on maintenance - 41.03%
Saving on fuel - 35.66%
Saving on storage - 25.11%
Saving on depreciation - 19.11%
13. What do you tow, or plan to tow, with your truck camping rig? Please check all that apply.
A boat - 38.39%
None - I do not tow - 30.09%
Utility trailer - 29.38%
Off-road vehicles / ATVs - 22.51%
Other - 15.40%
Snowmobiles / snowmachines - 3.79%
Horse trailer - 3.55%
Other watercraft / jet skis - 3.32%
14. What actions have you taken as a result of something you saw on Truck Camper Magazine? Please check all that apply.
Visited a sponsor's website - 95.43%
Contacted a sponsor by email - 43.51%
Visited a sponsor's dealership - 28.12%
Contacted a sponsor by phone - 27.40%
Visited a sponsor at a RV show - 25.00%
Visited a sponsor's factory - 11.30%
Contacted a sponsor by regular mail - 3.61%
15. What do you like about Truck Camper Magazine?
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #15
16. What would you change about Truck Camper Magazine?
PLEASE CLICK HERE FOR THE RESPONSES TO QUESTION #16
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